Victoria + Albert, a leading European luxury bathroom brand, has expanded its Kerid collection with the introduction of new floorstanding basins. This move responds to increasing consumer demand for statement pieces that elevate modern bathrooms into designer spaces.

The podium basin follows the design DNA of Victoria + Albert’s existing Kerid range but stands out as a larger and more prominent feature. It features a one-piece form with chamfered base details, creating an elegant 'floating' effect reminiscent of soaking baths within the collection. Available in both gloss and velvety matt finishes, these basins can be customised from 200 RAL exterior colours to match any interior design scheme.

Each finish is meticulously crafted using a multi-layer catalysed paint process that ensures durability and shine. Victoria + Albert's proprietary Quarrycast material—a blend of volcanic limestone and resins—is used for the construction, providing twice the hardness compared to acrylic materials while being resistant to scratches, stains, and UV damage. This not only enhances aesthetic appeal but also guarantees longevity.

The Kerid Podium Basin joins other recent expansions in Victoria + Albert’s portfolio such as the Vetralla range with back-to-wall basins, showcasing the company's commitment to innovation within luxury bathroom design. All products from Victoria + Albert come with a 25-year consumer guarantee, reflecting their confidence in quality and durability.

Market / Industry Impact:

The introduction of these new podium basins underscores Europe’s growing trend towards bespoke and high-end fixtures in home interiors. As European consumers increasingly prioritise luxury and personalisation over mass-market options, brands like Victoria + Albert are capitalising on this demand by offering unique design solutions that cater to individual tastes.

What to Watch:

  • Continued expansion of the Kerid collection with additional colour options or new product lines.
  • Enhanced marketing efforts focusing on digital platforms and social media to reach younger demographics interested in luxury bathroom designs.
  • Integration of smart technology features into future products, aligning with trends towards connected homes.