AppsFlyer Brings AI Within Reach: Supports Natural Language Queries, Simplifies Marketing Insights
July 25, 2025 / PRNewswire / -- Global marketing measurement and experience management platform AppsFlyer has officially launched its new AI tool – AppsFlyer MCP (Model Context Protocol). This tool supports marketers in asking questions in everyday language, without requiring reports to be generated or relying on data teams. For example, an advertiser can ask, "How is my iOS ad performing?" and the system will immediately return clear and actionable optimization recommendations.
In today's cross-platform and multi-channel advertising landscape, marketers need to simultaneously track numerous key metrics. However, getting quick and valuable insights often requires relying on analysts or investing a significant amount of time learning complex systems – a process that not only slows down decision-making but also increases the risk of missing optimal opportunities.
AppsFlyer Chief Product Officer Barak Witkowski says, "Marketers should not be limited by technical barriers when getting campaign performance data. AppsFlyer MCP is designed to break down these barriers, allowing marketers to get the insights they need as easily as having a real-time online analytics expert."
AppsFlyer MCP can integrate with Claude and other leading AI assistants, enhancing their capabilities to provide powerful marketing intelligence. Marketers only need to use natural language queries to efficiently complete daily tasks, such as:
Instantly understanding ad performance
For example, asking "What was the ROI of my Facebook ad campaign last week?" and the system will return clear results.
Real-time audience management
For example, asking "Please list all App connections" and the system will provide a detailed response.
Easily managing attribution links
For example, asking "Can you summarize OneLink's business logic and most commonly used parameters?" and the system will return a clear summary.
This solution is mainly targeted at two types of teams: growth-oriented and performance-oriented marketing teams that seek high-efficiency data insights, as well as technology market teams that want to integrate AI capabilities without increasing technical development burdens. With AppsFlyer MCP, teams can precisely get the data they need around specific business objectives (such as ROAS, retention, or LTV) without being limited by report processes, API configurations, or cross-department collaboration. The tool effectively reduces manual operations in daily tasks such as effect analysis, targeted broadcasting, data insights, audience management, and link governance. AppsFlyer's industry-leading attribution and analytics engine ensures that each query result is built on high-quality, privacy-compliant data.
BUFF, a leading P2E (play-to-earn) mobile game platform, co-founder and CEO Elay De Beer says, "AppsFlyer MCP has revolutionized our data analysis workflow. Previously, analysts would spend hours preparing reports that now take only a few minutes to complete. Most importantly, each person can quickly get the information they need. Our CMO Boaz Pasco can directly query retention data, I care about overall ROI, and the B2B team focuses on channel attribution performance. No one needs to learn complex panels or receive additional training; everyone can quickly get started and obtain their exclusive views, like having a dedicated analytics expert available at all times, delivering results in minutes."
AppsFlyer MCP is currently in its beta stage and can be used through Claude. AppsFlyer customers can directly log in to their existing accounts without requiring additional configuration operations. In the future, AppsFlyer will continue to expand support for more large language models and further enhance product capabilities, driving the full deployment of AI strategies.