Brother Wins CFS Industry Influential Brand Award, Cultivating Classic Products for 20 Years
Shanghai, July 24, 2025 / PR Newswire / -- At the 14th Financial Summit and 2025 New Quality Production Entrepreneurship Conference, Brother won the "2025 Industry Influential Brand" award. This honor not only recognizes Brother's influence on the Chinese market but also reflects the company's dedication to cultivating classic products over the past 20 years through its wholly-owned subsidiary in China, Brother (China) Commercial Company Limited.
Brother Wins CFS "2025 (Industry) Influential Brand"
As Brother (China) celebrates its 20th anniversary, we look back on its journey. With a keen sense of market trends, the company has introduced numerous high-quality Brother products to the Chinese market, creating iconic machines in various fields such as office printing, labeling, and sewing.
Classic Printing Products Cross-Generation, Core Technology Widely Recognized
As one of the few companies that possess laser, inkjet, thermal, and direct-to-film printing technologies, Brother's printing products have consistently earned consumer trust with their innovative features. Upon release, each new machine model has refreshed market expectations for printing devices.
In the early 20th century, fax machines were the primary means of file transmission. Although Brother entered the market relatively late, its FAX-218 and FAX-728 fax machines gradually opened up the market, showcasing the company's initial momentum.
Brother combined its own technology and experience to launch the "MFC" concept (Multi-Functional Printer) in the industry, which integrates printing, copying, faxing, scanning, and other functions. This technology allowed users to replace ink cartridges as needed, reducing printing costs while minimizing environmental impact, especially suitable for large-volume office scenarios.
From left to right: MFC-7340, DCP-7180DN, and DCP-C421W
The MFC-7340, released in 2008, is Brother's classic all-in-one black-and-white laser multifunction printer. During its sales period, it occupied the top three positions in the market rankings for laser all-in-one printers.*1 The DCP-7180DN, launched in 2014, was the first to introduce "uninterrupted printing without paper jams" and received certification from a notary public at the product launch event. Its high-quality performance has consistently strong sales, with over 120,000 units sold in China.
In the inkjet printing field, Brother's first rechargeable product, DCP-C421W, debuted during the fifth China International Import Expo and gained widespread attention. This product adopted a "print as you go, pay by page" service concept, allowing users to only pay for actual prints. The official provider would offer consumables, eliminating user concerns about "selection difficulty, price accumulation, and authenticity verification." This business model won the "GOOD FOCUS AWARD [NEW BUSINESS DESIGN]" award for its innovative design in the commercial industry.
Label Printing Products Surprise the Market, Opening Up New Growth Space
Brother's label printers have also exhibited a long-term vitality on the Chinese market. The classic PT-18R model has set a record of 21 years of consistent sales, becoming an "evergreen" product in the industry.
PT-18R
The PT-18R's attention to detail has made it a standout product. It is Brother's first stand-alone keyboard label printer and the first 18mm label printer equipped with an automatic cutting knife. The nickel-cadmium battery and dedicated charging station replaced traditional alkaline batteries, reducing energy consumption and environmental impact.
Through P-touch Editor software, users can directly connect to their computer databases, efficiently completing large-scale label printing tasks. Users can also integrate company logos into label designs, accurately meeting the needs of various enterprises for personalized customization.
Home Office and Commercial Settings Deeply Integrated, Embroidery Products Triggered Personalization Trends
In recent years, personalization has become a strong driving force for consumer growth. Since introducing the first Brother embroidery machine to China, Brother (China) has glimpsed the potential of customized demand reshaping China's future consumption landscape.
From left to right: NV180, M370, and PR680W
Brother's first machine to enter the Chinese market, NV950, relied on its two-in-one functional advantages to become a popular sewing product on e-commerce platforms. The NV180 model added touch-sensitive buttons and color touchscreen, further enhancing user experience.
The M370 model introduced wireless data transmission functionality and launched an "enjoy stitching" app specifically for Chinese users, allowing personalized customization services to seamlessly integrate into daily life.
PR series commercial embroidery machines are another testament to Brother's ability to customize. Initially targeting factory-level customers, the PR series revolutionized the industry with its "factory-grade output efficiency and home-grade user experience." Through multiple iterations, the current machine models have incorporated features like wireless transmission, "my design center," and "ten-point camera positioning." The service scenarios have expanded from office settings to personal workstations, retail stores, and homes.
Office, factory, store, and home... over the past 20 years, Brother products have deeply integrated into various Chinese settings, earning high recognition of the company's brand strength. In the future, Brother (China) will steadfastly adhere to its "In China, For China" philosophy, continuously strengthening innovation investments, and creating more high-quality, innovative products for Chinese users.
*1 Data source: 2009 and 2010 IDC industry reports