Don't Let Rumors Become a Roadblock to Business Development
□ Caifang Reporter Tang Changming Wang Xing
Recently, some users on short video platforms have created videos claiming that Lianhua Flavor Powder is on the verge of bankruptcy, with only one office building left, and the boss's son crying while livestreaming. Only one person watched.
According to media reports, on March 26th in the morning, the employee of Lianhua Group responded: "We're doing well now, the company is very popular, and those are just rumors."
However, the refutation by Lianhua's employees inadvertently sparked attention. From March 26th to 27th, the hashtag "#Lianhua Flavor Powder Refutes Poverty" topped Weibo, Douyin, and other platforms' hot search lists.
We cannot help but wonder why these users released such statements - for traffic or attention. However, these messages were able to spark a heated debate, which is truly astonishing.
Is Lianhua Flavor Powder really "poor" with only one office building left? The answer is clearly no.
It cannot be denied that as an enterprise that has developed for over 40 years, Lianhua Flavor Powder has both extremely brilliant highs and long-term lows. However, through restructuring, it achieved rebirth and created a new era of brilliance.
In recent years, Lianhua Flavor Powder, which was once hurt by "rumors," has benefited from comprehensive improvement in its business management and high-quality products, and under the background of the rise of domestic brands. Its performance has been growing steadily. In 2024, Lianhua Group achieved a record-high operating income and net profit.
Financial data shows that from 2021 to 2023, Lianhua Group's net profit jumped from 4436 million yuan to 13.1 billion yuan, with a year-on-year increase of 178%. In 2024, Lianhua Group is expected to achieve a net profit of 2-2.3 billion yuan, with a year-on-year growth rate of 53.93% to 77.02%
In this context, the claim that "Lianhua Flavor Powder has only one office building left" is truly ridiculous.
According to previous media reports, in 2021, Lianhua Group's new industrial park was completed and put into production. In 2022, it achieved a full relocation. From the news photos, we can see that Lianhua Group's headquarters in Yanji City, Henan Province has a modernized enterprise park with new production buildings, R&D buildings, office buildings, dormitories, and other structures.
In fact, there are many cases of enterprises being harmed by rumors in the history of Chinese companies. For example, Wahaha Nutritional Fast Line once suffered huge losses due to rumors that its products would turn into a gel-like substance after expiration.
The saying goes, "Sowing seeds of rumors and reaping a harvest of refutations." If an enterprise has to spend a lot of energy every day to refute rumors, what resources will it have left for production, innovation, and development? A clean network environment is becoming an important part of the business environment. Therefore, relevant authorities should increase their efforts to punish accounts that spread rumors and maliciously besmirch enterprises' images. Relevant platforms should take responsibility for discovering and stopping the spread of false information, so that rumor-mongers will have to pay a heavy price, making it impossible for them to escape accountability.