TÜV Rhein Group President Sha Bo Visits Guangdong Provincial Commerce Department, Promotes High-Quality Development of Cross-Border Trade in the Greater Bay Area
Guangzhou, August 4, 2025 / PRNewswire / -- On July 25, Dr. Sha Bo, President of TÜV Rhein Group's Greater China Region (TÜV Rhein), led a delegation to visit the Guangdong Provincial Commerce Department and held in-depth exchanges with Vice-Commissioner Jiu Xiaojun and relevant department officials.
TÜV Rhein Group President Sha Bo's Delegation Visits Guangdong Provincial Commerce Department
The delegation consisted of Vice-Commissioner Jiu Xiaojun, Director-General of the Investment Promotion Bureau Shie Yuen, Deputy Director-General of the Foreign Capital Office Zeng Luo, and other government officials from the Investment Promotion Bureau, as well as TÜV Rhein Group President Sha Bo, Government Affairs Department Director Wang Ruiming, Guangdong Company Executive Director Jiang Hong, and Guangdong Company Chief Technical Officer Yin Fugui.
President Sha Bo emphasized the achievements of TÜV Rhein in the Greater China Region in 2024 and its future investment plans for the Greater Bay Area. Although global economic cooperation still faces numerous uncertainties, TÜV Rhein is committed to leveraging domestic technology companies' innovative breakthroughs and industry chain upgrades to drive high-quality development in the Greater Bay Area.
Dr. Sha Bo highlighted TÜV Rhein's investment plans for the Greater Bay Area, including the establishment of a new energy component detection center, an operation center for the Greater Bay Area (Shenzhen), and a smart internet technology assessment center. These major projects will be put into operation, providing professional technical services for emerging industries such as new energy, intelligent networking automobiles, and information technology.
Photo: Vice-Commissioner Jiu Xiaojun (right) and TÜV Rhein Group President Sha Bo (left)
Vice-Commissioner Jiu Xiaojun expressed his approval of TÜV Rhein's achievements in the Greater Bay Area. He emphasized that Guangdong will continue to expand its opening-up, optimize the business environment for foreign-invested enterprises, actively serve companies going global, and support the development of foreign-invested enterprises such as TÜV Rhein.
President Sha Bo stated: "TÜV Rhein has always closely followed the dynamics of industries in the Greater Bay Area. In the future, we will further precision-align with industry needs, providing more targeted solutions. We look forward to establishing closer interactions and cooperation with government departments to help Guangdong companies expand their international presence."
This meeting not only deepened TÜV Rhein's trust and cooperation with the Guangdong Provincial Commerce Department but also laid a solid foundation for the two sides to work together to overcome challenges and seize opportunities. TÜV Rhein will continue to root itself in the Greater Bay Area, providing one-stop solutions for companies, including international market access certification, product quality and performance testing, supply chain management, talent cultivation, quality management system setup, and certification, thereby actively promoting international trade and economic cooperation.