New Horror Game "■■之泥犁" to Debut at ChinaJoy 2025
Tokyo, July 31st, 2025 / PR Newswire / -- Hexadrive Inc. (Headquarters: Osaka, Japan; Representative and CEO: Masakazu Matsushita) announced today that its new horror game "■■ No Niraya" will be available for the first time at ChinaJoy 2025 from August 1st to 4th.
![New Horror Game \](https://mma.prnasia.com/media2/2738996/key_visual.jpg?p=medium600 "New Horror Game \")
https://www.youtube.com/watch?time_continue=1&v=ZXxVHyO5c4E&embeds_referring_euri=https%3A%2F%2Fhubblecontent.osi.office.net%2F&source_ve_path=MjM4NTE
"■■ No Niraya" Gameplay Information
"■■ No Niraya" is a horror adventure game that draws inspiration from Buddhist philosophy in Japan's Kamakura period. Its core feature lies in abandoning traditional combat or evasion mechanics and introducing an innovative "avoidance" system where players must synchronize puzzle-solving with monster avoidance to create a unique dual fear experience.
In the demo version, players can fully experience the initial chapter and first area of the game.
The demo includes exploration, enemy encounters, classic horror atmosphere, and the mystery surrounding protagonist "Yutan" revealed.
Gameplay duration is approximately 30 minutes.
Demo link: https://store.steampowered.com/app/3678610/_Demo_/
ChinaJoy Information
Exhibition Name: China International Digital Entertainment Expo (ChinaJoy 2025)
Date and Time: August 1st to 4th, B2B Exhibition Hall: August 1st to 3rd, B2C Exhibition Hall: August 1st to 4th
Venue: Shanghai New International Expo Center (SNIEC)
Exhibition Booth: N1 Hall G605 (located within Ukiyo Studio's booth)
About the Event:
ChinaJoy is China and Asia's largest and most influential digital entertainment event. This year's event focuses on the game industry while also covering anime, webtoons, music, literature, e-sports, collectible toys, and smart entertainment software and hardware.
The exhibition will showcase new game releases from around the world, cutting-edge technologies, and industry trends, providing a vital platform for digital entertainment businesses to collaborate and exchange ideas.
"■■之泥犁" Product Information
Game Name: "■■ No Niraya" (Japanese original name)
Game Type: Japanese horror adventure
Supported Platforms: PC (Steam)
Release Date: Fourth quarter of 2025
Pricing: TBA
Steam (Full Version): https://store.steampowered.com/app/3034350/
Steam (Demo Version): https://store.steampowered.com/app/3678610/_Demo_/
Official YouTube URL: https://www.youtube.com/@OFFICIAL_NIRAYA
Official X (original Twitter) URL: https://x.com/OFFICIAL_NIRAYA
Company Information
Company Name: HEXADRIVE Inc.
Location: Osaka, Japan, Namba-ku, Nakau 2-10-70, Parks Tower 28th Floor
Representative: President and CEO Masakazu Matsushita
Founding Date: 2007
Business: Electronic game planning, development, and sales; digital content planning and development
Website: https://hexadrive.jp/ (Japanese only)
Developer Information
Game Director: Yuya Yamaguchi
Prior work includes:
"FINAL FANTASY Rei-Shiki HD" (Square Enix, 2015)
"FINAL FANTASY Zero HD" (Square Enix, 2015)
"Metal Gear: Social Action" (Koei Tecmo Games Co., Ltd., 2012)
"Metal Gear Solid 3: Snake Eater" (Koei Tecmo Games Co., Ltd., 2004)
"Silent Hill: Short Message" (Koei Tecmo Games Co., Ltd., 2024)