2030: Achieving 200,000 Units Sales, Deep Blue's CEO Deng Chenghao: "We Want to Go All Out" Like a "Wonderland" Target

After becoming a first-tier state-owned enterprise, China's Chang'an Group has accelerated its adaptation and made rapid adjustments. Our next step is to move forward with new, high-end products, becoming a "technological movement" brand. On July 30th, Deep Blue's CEO Deng Chenghao told reporters from Everyday Economic News, in the future, under China's Chang'an Group's overall brand structure, Deep Blue will target the mainstream market for middle- to high-end consumers and provide new energy products priced between $15,000 and $30,000 for young users around the world.

Source: Company-supplied image

Unlike our previous "young, tech-savvy digital brand" positioning, Deep Blue's new branding emphasizes the concept of "youth-oriented". This concept was personally revised by Chang'an Group Party Committee Secretary and Chairman Zhu Huaron, reflecting Deep Blue's changes in user services.

"Under China's Chang'an Group's system, our brand will become more distinct. The group's values and resources can help us create better products, develop new technologies, and provide better services." Deng Chenghao emphasized that serving users is Deep Blue's next key focus.

Quickly Integrating into China's Chang'an System

After separating from the weaponry equipment group, China's Chang'an Group became a directly supervised first-tier state-owned enterprise under the National State-owned Assets Supervision and Administration Commission. This change brought an increase in decision-making levels and resource allocation capabilities, which will also benefit Deep Blue and other subsidiaries.

"China's Chang'an ecosystem and resources will help us create better products, develop new technologies, and provide better services. As a standalone company under Chang'an, we have more relaxed incentives and constraints, as well as more agile and efficient response systems." Deng Chenghao stated that Deep Blue is an independent company under Chang'an.

Compared to resources, what Deng Chenghao values most is the enhanced credibility of new state-owned enterprises. After the group's establishment, the official social media accounts for Chang'an Automobile, Avita, Chang'an Envision, and Deep Blue all adopted the "new Chang'an" logo. In his personal reflection as Deep Blue's CEO at that time, Deng Chenghao added three key words: "new, responsibility, and accountability".

Zhu Huaron believes that the current vehicle industry should focus on product strength, traffic flow, and ecological awareness. "New ecology, new traffic, behind it is the service capability for users." Deng Chenghao emphasized that by providing excellent services, new traffic and ecosystem can be achieved, making it crucial to better reach, move, and serve users in the future.

In the next step, Deep Blue will quickly integrate into China's Chang'an industrial ecosystem to empower its growth. Deng Chenghao revealed that recently, Deep Blue has collaborated with leading semiconductor company STMicroelectronics on a new chip production line; it also co-established Time-Chang'an Power Battery Co., Ltd. with Chang'an Automobile and Ningde era. In addition, Deep Blue will launch its new whole-car manufacturing factory.

"We Want to Go All Out" Like a "Wonderland" Target

According to Zhu Huaron's revelation, by the end of 2030, China's Chang'an will achieve 5 million units in production and sales, with new energy vehicles accounting for over 60% and overseas sales exceeding 30%. To help achieve this target, Deng Chenghao also made a statement: "By 2030, Deep Blue will aim to sell 200,000 units."

"We Want to Go All Out" like a "Wonderland" target, not just a stable target. Although the chairman hasn't put too much pressure on us, we are ambitious and have a lofty vision for our 2030 sales target of 200,000 units." Deng Chenghao joked about this sales target as the "Wonderland" goal while revealing his determination.

Deng Chenghao believes that running faster is Deep Blue's lifeblood. According to reporters' understanding, in the next two months, Deep Blue will enter a new product cycle, releasing one new product every half-month. On August 1st, the S05 extended-range version was launched, priced between $12,990 and $14,990. "The S05 is a global car model, and we hope to use its competitive advantages in product portfolios to make it a best-seller with monthly sales of 20,000 units." Deng Chenghao stated that the S05 will be listed in Europe in September.

Source: Company-supplied image

In addition, Deep Blue will also launch L06's new product in the fourth quarter of this year, equipped with a global first-generation 3nm chip and featuring laser radar and urban NOA. According to Deng Chenghao, "L06 will also be equipped with the suspension system used by high-end brands like Ferrari."

This half-year, Deep Blue's sales target is 18-20 thousand units. In line with our plan, apart from S05 and L06, we will also upgrade L07, S09, and S07. According to reporters' understanding, the second-generation products have already begun development and are planned for release in 2026, with a cumulative total of 30 products by 2030. "Deep Blue's responsibility is heavy, and our mission is glorious, so we will only strive forward." Deng Chenghao emphasized.

Everyday Economic News