AI Era: "Can Do" Is Just the Beginning, "Dare to Think" and "Will to Think" Win the Core Competitive Advantage

From August 1st to 4th, the 22nd ChinaJoy will officially open in Shanghai's National Exhibition and Convention Center. CEO of Century Huatong, Xi Fei, delivered a speech at CDEC's peak forum, stating that the game industry is growing rapidly, but its social value is underestimated. The success of "Black Myth: Wu Kong" has proven the importance of continuous creation of high-quality games, showcasing China's game-making capabilities to the world.

"For Century Huatong, internally, we will focus on providing core technical services to more fields, allowing game technology to become a new form of production. Externally, we will build a stronger bridge for communication, conveying the positive values of the game industry and actively showcasing our core driving force for frontier technologies," she said.

Xi Fei believes that IPs like Labubu and Black Myth: Wu Kong have gone beyond domestic boundaries, gradually increasing China's gaming influence globally. The importance of branding value has become more prominent, rooted in the protection of intellectual property rights and recognized through widespread social resonance.

She further emphasizes that in the AI era, human-machine collaboration is redefining work efficiency patterns. On one hand, human-machine collaboration can only provide basic feedback, but "dare to think" and "will to think" are essential for winning core competitive advantages. On the other hand, maintaining content sustainability through original creativity, releasing technological services that benefit society, and ultimately triggering human wisdom and benevolence through machine intelligence.

"In this AI era, the three key abilities are to be able to propose high-level questions, master scientific thinking methods, and possess cross-cultural literacy." Xi Fei said. (Rong Ning)

Editor in Charge: Jiang Yuhan