Alibaba Member Benefits Enhanced, Taobao Members Can Directly Access
August 6th, Taobao launched a brand new member system, connecting resources from Alipay, Feiying and other Ali-related platforms, covering various scenarios such as eating, drinking, entertainment, housing, clothing, and transportation. After registering with Taobao Member, users can become Feiying members based on their corresponding membership levels and enjoy the travel benefits accordingly.
According to Taobao Member's rules page information, Taobao Members can obtain multiple cross-border benefits in various scenarios, including shopping, travel, and takeaway, with travel benefits reaching over 30 types.
The highest level of this member system is "Black Diamond". Upgrading to this level allows users to enjoy unlimited free upgrades, delayed refunds, hotel exclusive prices provided by Feiying, as well as direct access to Feiying F5-level membership and experience the most prestigious benefits.
Specifically, a Taobao Black Diamond member who connects with Feiying F5 can directly obtain gold card or above travel and lifestyle privileges from over 30 top-tier brands, including Marriott Travel Enjoy, Hilton Honor Guest, and more. In addition to these benefits, users can also enjoy airport VIP lounges, exclusive car services, fast security checks, exclusive ticket refunds, and free breakfasts, which are estimated to save travelers thousands of yuan per year.

Furthermore, the 88VIP member benefits have been upgraded comprehensively, with additional privileges in Alipay, Feiying, and Gaode. For users who do not meet the level requirements for Taobao Black Diamond, their 88VIP membership can directly access Feiying F3-level membership, enjoying 12 times of free hotel upgrades and unlimited delayed refunds within a year.
Another piece of good news is that Feiying has recently added exclusive benefits for mid- to high-tier members. Whether users upgrade through Taobao Member or consume on Feiying, this is an excellent opportunity.
The Feiying App member center page shows that Feiying's latest membership benefits have included hotel booking and ride-hailing services, airport VIP lounges, ticket refunds, free scenic areas, and more, further expanding the usage scenarios.
For users who frequently use certain core privileges during travel, Feiying members can still maintain a lower threshold for usage and broader coverage. For example, airport VIP lounges are available to F3-level members without requiring a higher level.
Based on the increased number of total benefits, Feiying has formed a "privilege package" tailored to different member needs. Different levels of Feiying membership will receive corresponding experience frequencies, allowing users to freely combine high-demand services and abandon low-usage privileges. For example, F5-level members can redeem up to 6 times of exclusive car service within a year.
Feiying's recent launch of new membership benefits and "privilege packages" has been synchronized with Taobao Black Diamond and 88VIP memberships. After connecting with Feiying, Taobao Black Diamond and 88VIP members can enjoy corresponding benefits and experience frequencies based on their matched Feiying membership levels.
Taobao Members who connect to Feiying can directly experience the corresponding level's privileges and accumulates both Taobao and Feiying membership points through orders placed on the Taobao App, Taobao Flash Purchase, or other entrances.