AppsFlyer makes AI accessible: support natural language questions to easily obtain marketing insights
Beijing, July 25, 2025 /PRNewswire/ -- AppsFlyer, a global marketing measurement and experience management platform, has officially launched a new AI tool - AppsFlyer MCP (Model Context Protocol). This tool allows marketers to ask questions in everyday language, without waiting for reports to be generated or relying on data teams, to get answers in real time and view key insights. For example, advertisers can ask: "How is my iOS ad performance?" The system can immediately return clear and implementable optimization suggestions.
In the current cross-platform, multi-channel advertising operation environment, marketers need to pay attention to many key indicators at the same time. However, in order to quickly obtain valuable insights, marketers often need to rely on analyst support or invest a lot of time to learn complex systems. Such a complex process not only slows down the pace of decision-making, but also easily leads to missing the best opportunities.
“Marketers should not be limited by technical barriers when accessing performance data,” said Barak Witkowski, Chief Product Officer at AppsFlyer. “AppsFlyer MCP is designed to break down the technical barriers that marketers face when accessing data, like a marketing analyst who is online 24/7 and can communicate with you efficiently.”
AppsFlyer MCP can be connected to mainstream AI assistants such as Claude, upgrading them to powerful marketing intelligent assistants. Marketers only need to use natural language to ask questions and efficiently complete many daily tasks, such as:
Get instant insights into ad performance
For example, if you ask "What was the return on your Facebook ad campaign last week?" the system will return clear results.
Audience management, response within seconds
For example, ask: "Please help me list all the audience connections of apps."
Easily manage attribution links
For example, ask: "Please summarize the business logic configured in OneLink and the most commonly used parameters."
This solution is mainly aimed at two types of teams: one is the growth and performance marketing team that seeks to efficiently obtain data insights, and the other is the market technology team that hopes to achieve AI capability docking without increasing the burden of technical development. With AppsFlyer MCP, teams can accurately obtain the required data around specific business goals (such as ROAS, retention or LTV), and are no longer restricted by reporting processes, API configuration or cross-departmental collaboration. MCP effectively reduces the manual operations of marketers in daily work such as performance analysis, targeted delivery, data insights, audience management and link governance. AppsFlyer's industry-leading attribution and analysis engine ensures that every query result obtained by users is based on high-quality, privacy-compliant data.
"AppsFlyer MCP has completely transformed our data analytics process. Reports that used to take hours for analysts to compile are now done in minutes. Most importantly, everyone has access to the information they need, fast," said Elay De Beer, Co-founder and CEO of BUFF, a leading P2E (Play to Earn) mobile gaming platform. "Our CMO Boaz Pasco can look at retention data, I can look at overall ROI, and the B2B team can look at channel attribution performance. There are no complicated dashboards to learn and no additional training required. Everyone can get up and running quickly and get their own view. It's like having a dedicated analyst who's always on the lookout and delivering results in minutes."
AppsFlyer MCP is currently in Beta and can be used through Claude. AppsFlyer customers can log in to their existing accounts and use it without any additional configuration. In the future, AppsFlyer will continue to expand support for more large language models and further expand product capabilities to promote the full implementation of its AI strategy.