“Audi + Huawei” Cooperation Products Arrive! One Audi A5L, Q6L e-tron Family Simultaneously Listed, Equipped with Huawei Kunlun Intelligent Driving Technology
August 7th, One Audi launched two new models in the pure electric and fuel-powered car market.
Among them, One Audi A5L is priced between 23.98 million to 28.98 million yuan. In addition to the three versions already listed, One Audi A5L is expected to list and deliver the vanguard version and all-domain intelligent mixed drive quattro in October and December respectively. At the same time, the Q6L e-tron family of One Audi, including Q6L e-tron and Q6L Sportback e-tron, also simultaneously listed, priced at 34.88 million to 37.88 million yuan and 36.88 million to 39.88 million yuan respectively.
Image source: Company provided
As learned, the Q6L e-tron family and A5L listed this time by One Audi are equipped with Huawei Kunlun intelligent driving technology, which can achieve scenarios such as urban congestion roads, long-distance high-speed driving, and complex parking.
Currently, Huawei Kunlun has cooperated with over 22 models of cars, covering a price range from 15 million to hundreds of thousands of yuan, and One Audi is the first luxury brand to collaborate with it.
It's worth noting that while Huawei Kunlun assisted driving technology has been implemented on many models of cars, few examples match fuel-powered vehicles. The main reason is that compared to electric motor-driven vehicles, fuel-powered vehicles have a more complex operation through internal combustion engines and gear shifting, which poses greater challenges for the perception, decision-making, and execution of assisted driving.
Image source: Company provided
For example, the One Audi A5L is based on its PPC platform, which has a built-in E?1.2 electronic architecture, making it possible to integrate Huawei Kunlun intelligent driving technology and achieve urban and high-speed driving assistance functions.
Similarly, the Q6L e-tron family equipped with deep customization Huawei Kunlun intelligent driving technology uses dual laser radar and visual fusion perception schemes to achieve Level 2 autonomous driving capabilities, with comprehensive scenario combination for highway, urban NOA, and parking assistance functions.
One Audi and Huawei Kunlun have jointly enabled fuel-powered cars to also achieve intelligence, achieving the "oil-electric same" landing. It's undeniable that new car sales would not be possible without strong support from pricing and sales policies. For example, One Audi Q6L e-tron is priced at 34.88 million yuan or more, with a 5,000-yuan deposit refunding 1 million yuan of the purchase price, as well as a limited-time "luxury equipment gift" worth up to 6 million yuan.
As the two models go on sale, they will provide One Audi with a solid foundation for its sales surge in the second half of the year. Official data shows that in July, One Audi sold 37,000 vehicles (including imported cars), and ranked first in the domestic luxury fuel-powered car market share from January to July.
Behind the rapid increase in sales is the breakthrough in marketing, channels, and products by One Audi. Recently, One Audi's new media matrix discussed the "chip war" concept, which broke the circle of the "car rules". In terms of channels, One Audi has cooperated with Zhongshun Group, Deao Group, etc., and will gradually open new network points to replenish the total number of stores from last year's adjustments.
As learned, One Audi will launch multiple new products this year, covering oil-electric dual-energy modes. In the future, more PPC+PPE two-platform architecture products will be launched, opening a large-scale product assault in China. It is expected that by 2025, One Audi's cumulative user volume will surpass 10 million, making it the first luxury car brand to achieve this milestone.
Daily Economic News