Banking Industry "Anti-Overlapping" Wave Again! Multiple Regions Issue Statements Targeting Mortgage "Return-on-Investment", Why Do All-Employee Marketing Remain Unstoppable?
The banking industry has triggered another wave of "anti-overlapping" measures!
Recently, multiple regional banking associations and insurance industry organizations have issued self-regulatory guidelines to prohibit mortgage "return-on-investment" practices and promote healthy competition in the industry.
In addition, regulatory agencies have increased their efforts to crack down on all-employee marketing violations. The China Banking Regulatory Commission has also issued guidance on strengthening sales personnel qualifications management to ensure that sales personnel possess the necessary product sales qualifications.
The banking industry has launched a new round of "anti-overlapping" measures, with multiple regions issuing statements targeting mortgage "return-on-investment".
Why do all-employee marketing remain unstoppable? Although all-employee marketing is an illegal practice, it has become an unspoken rule in the industry. Under pressure to meet performance targets, some banks have assigned sales tasks to non-sales personnel, leading to a misallocation of resources and a lack of efficiency.
The People's Bank of China has emphasized that the era of all-employee marketing is over. Experts generally believe that regulatory agencies will pay more attention to division of labor, reasonable assessment, and employee welfare protection in the future. Banks must adapt to this trend by strengthening compliance operations and returning to their financial roots.
The insurance industry has also accelerated its "anti-overlapping" efforts.
The China Insurance Industry Association has issued a joint appeal with multiple regional associations, urging the industry to strictly comply with regulatory requirements and resist vicious price wars, fake publicity, and sabotage of competitors.
The "One-Brokerage" initiative has also contributed significantly to the success of the insurance industry's "anti-overlapping" efforts. With non-motor insurance companies gradually implementing "One-Brokerage", the entire insurance industry is expected to follow suit.