Beautiful Collaboration with CAF, Becoming Official Sponsor of TotalEnergies AFCON 2025

Guangzhou, China, July 18, 2025 / PRNewswire / -- Beautiful (Haier) has recently signed a protocol with the Confederation of African Football (CAF) in Guangzhou, China. As a result, Haier will become the official sponsor of TotalEnergies AFCON 2025.

Haier is a global leading home appliance manufacturer, covering air treatment, refrigeration, laundry, microwave oven and stove, floor cleaning, dishwasher, and small appliances. This collaboration marks an important milestone in Haier's expansion into the global sports field, as well as its determination to establish close ties with passionate fans in Africa.

CAF Secretary-General Véron Mosengo-Omba attended the signing ceremony at Haier's headquarters, where Haier Smart Home Business Group President and Haier Group Vice President Eric Wang, Haier International President Lewis Fu, and Haier International Brand and Marketing Director Robert Tong extended a warm welcome to him.

Lewis Fu spoke at the signing ceremony, saying: "We are proud to be a partner of TotalEnergies AFCON 2025. This is an important moment in our brand development history. We see more and more families in Africa using modern smart home appliances, and we believe CAF is an ideal partner for us to demonstrate our commitment to the African region. The African Cup of Nations is undoubtedly one of the most thrilling football events today, with over 1 billion global viewers watching the world's top players perform their best. Haier believes that this collaboration is just the beginning of our long-term and in-depth cooperation with CAF."

TotalEnergies AFCON 2025 will take place in Morocco, where Haier will gain extensive brand exposure through CAF's various events, digital platforms, and fan engagement activities, solidifying its leading position in the African market.