BMW Marches Toward "New Era" with AI-Powered Quality Control
AI defines future high-quality intelligent manufacturing standards.
On July 18, 2025, from collaborating with Ningde Times, Bynuo Energy, etc. Chinese suppliers to promoting the mass production of BMW's sixth-generation power batteries, to enabling Alibaba's AI large language model "to get on board", to announcing cooperation with Momenta to create a safe and reliable intelligent driving experience on the "Chinese road" stage, BMW is marching toward the "New Era". In the backdrop of these processes, BMW's Shenyang production base defines future high-quality intelligent manufacturing standards for the "New Era" with AI.
On July 17, the 5th China Automotive Quality Technology Conference opened grandly in Shenyang, Northeastern Industrial Heavy Town, themed "Intelligent Revival - New Era of Global Automotive Quality Management". Domestic and foreign automotive industry quality technology experts and leaders gathered to discuss new challenges, new opportunities, and new topics under the background of intelligent era.
The conference was hosted by the China Consumer Goods Quality Promotion Association and organized by BMW Brilliance Automotive Co., Ltd. More than 600 representatives from domestic and foreign companies, including automakers such as Baojun, Dongfeng, and Brilliance, as well as technology service institutions, universities, and government departments attended the meeting.
During the conference, attendees visited BMW's Shenyang production base. Here, electromobility and intelligent networking are driving the automotive industry into a new era of innovation, bringing new opportunities for high-quality development. From production lines to back-end management, from supply chain optimization to quality control, AI technology has been fully applied at BMW Brilliance Automotive Co., Ltd. to prepare for the "New Era" while setting an example and benchmark for the Chinese automotive industry.
BMW Brilliance Automotive Co., Ltd.'s President and CEO Dai Hexuan emphasized: "Quality has no compromise - yesterday, today, and tomorrow. The new car model that BMW is about to launch is a testament to our commitment to quality. It's not just product innovation, but also revolutionary breakthroughs. We ensure that every component, every system, and every experience meets the highest standards."
BMW Brilliance Automotive Co., Ltd.'s Senior Vice President for Technology and Production, Meng Junlan, said: "As an important part of BMW's global production network, our Shenyang production base adheres to rigorous global quality standards. We are committed to becoming a benchmark for luxury automotive manufacturers."
AI technology empowers 360-degree high-quality development.
High-quality development relies on innovative technologies' driving force. BMW has adopted AI technology to empower its entire business process, from production lines to back-end management, from supply chain optimization to quality control. The Shenyang production base has approximately 200 AI applications working together, covering various quality processes, predictive maintenance, and logistics optimization.
AI empowers predictive maintenance.
Quality is the first priority - yesterday, today, and tomorrow.
High-quality development is always the core concept of BMW's business philosophy. The new car model that BMW is about to launch integrates innovative technologies, challenging production processes, management systems, and quality control. BMW's high-quality management system ensures "zero defects, zero delays, and zero waste" throughout the entire value chain and product lifecycle, empowering exceptional product quality.
AI technology enables body surface painting detection.
Putting people at the center of comprehensive quality culture service to customers.
High-quality development relies on "people". The quality-first concept has been integrated into every level of the company, and each employee knows that high-quality is the first priority for sustainable development. As time passes, this quality awareness has developed into the company's quality culture. Meanwhile, BMW empowers all employees with advanced technologies and encourages innovation activities in product, production, supply chain, sustainability, and working environment.
Quality is defined by customers, and it is a decisive factor in winning customer satisfaction. Quality is the most important commitment to customers, and it determines a company's success in the global market both today and in the future. Through digitalized services, BMW can analyze customers' needs more accurately and provide tailored solutions.
BMW believes that "fairness prevails". Automotive manufacturers should adhere to long-termism, strengthen self-regulation, and maintain the common interests of the industry. The Secretary General of the China Consumer Goods Quality Promotion Association's Automotive Working Committee, Zheng Yuanhui, said: "Any technological progress should prioritize safety. BMW adheres to its commitment to safety and responsibility, setting an example for the industry's high-quality development."