Brave Initiative + Policy East Wind, Hongguang MINIEV Cumulative Sales Breakthrough 1.7 Million
August 11th, Hongguang MINIEV Family Celebration Launches Joyfully.
From July 2020 to the present, Hongguang MINIEV has undergone multiple generations of evolution and has accumulated over 1.7 million users' favor. In China's market where "big is better," Hongguang MINIEV has pioneered a new category of mini-new energy products, not only showcasing its bravery but also highlighting its profound understanding of market demand. Subsequently, many brands have followed suit to launch mini-new energy products, making this market vibrant.
The further implementation of national policies has become a driving force for Hongguang MINIEV's continued hot sales. On the day of its release, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Development, and the Ministry of Commerce jointly issued a notification on "The Notification on Launching New Energy Vehicle Activities in Rural Areas," marking the beginning of new energy vehicle policy. With rural market demand extremely compatible with Hongguang MINIEV, it has undoubtedly become the biggest beneficiary, with sales reaching 15,000 units in its second month and exceeding 20,000 units in September, making it one of the fastest-growing models in the new energy vehicle market at that time.
Hongguang MINIEV's success is also due to its excellent product power and continuous innovation. Over the past five years, Hongguang MINIEV has continuously iterated and innovated, from opening up markets with classic models like Hongguang MINIEV, to leading the trend with Macaron models, to targeting individual users with GAMEBOY editions and convertible versions, covering users' diverse needs from daily commutes to fashionable outings. The third-generation Hongguang MINIEV model has comprehensively enhanced the driving experience, with Hongguang MINIEV four-door version opening up a new era of mobility 2.0.
Meanwhile, Hongguang MINIEV is small but not lacking in technological innovation. Hongguang MINIEV has laid out 1986 patents and won three national science and technology awards.
Furthermore, in terms of marketing, Hongguang MINIEV is also very user-friendly. As of now, "Our Hexun Feeling" user-generated plans have organized over 100 co-creation activities, collected over 50,000 user requirements, and recruited over 150 product experience officers. In the future, FAW will continue to listen to users' voices, realize joint product creation with users, and make users become "super product managers."
As a result, Hongguang MINIEV's sales have risen steadily. Over the past five years, Hongguang MINIEV has continuously led the mini-new energy market in terms of sales volume, with every two mini-new energy vehicles sold being one Hongguang MINIEV. 1.7 million Hongguang MINIEV users have traveled over 405 billion kilometers, equivalent to circling the Earth 101,000 times, and reduced carbon emissions by over 799.07 million tons. (Reporter: Guo Yue from China Economic Network)