Bubble Mate Thailand Store Accused of Copying Miniso's Design! Both Parties Have No Response, Netizens Say the Two Companies' Designs Are Too Similar!
August 11th, #Bubble Mate Thailand Store Accused of Copying Miniso's Design!# topic has gone viral.
Sina Technology has sought clarification from both companies, but they have not provided an official response.
According to our understanding, on August 8th, Bubble Mate Thailand's largest flagship store opened in Bangkok's iconic shopping district, Siam Paragon. Many netizens discovered that the store's interior design is similar to Miniso LAND's global flagship store. Netizens have posted pictures of both stores and concluded that they share similarities such as high saturation color modes, using flowing lines to separate different areas, a playground-like façade, and LED lights on the ceiling. The overall style is also similar.
Some netizens say, "The two companies' designs are indeed too similar." Others argue that it's not similar at all, saying that "High saturation colors are just a copycat move. Only Miniso can do that."
Moreover, some netizens have commented that Bubble Mate's store in Bangkok and Miniso's design are "copycats," but ultimately, the essence is the same - retail industry immersion experience. However, IP giants' core competitiveness does not lie in the storefront, but in their ability to create unique IP culture that resonates with consumers.
