Car Home 2025 Q2 and Mid-Year Report: AI-Driven Product Innovation Upgrade, Deepening O2O Strategy Implementation
Beijing Time July 31, 2025 evening, Car Home (NYSE: ATHM; Hong Kong Stock Code: 2518) released its 2025 second-quarter and mid-year financial performance report. The company's total revenue for the year-to-date reached CNY 17.6 billion, with adjusted net income attributable to Car Home of CNY 4.76 billion. Among them, online marketing and other income grew by 20.5% year-over-year.
Car Home CEO Yang Song said: "In the first half of this year, we continued to push forward our O2O strategy implementation, accelerating AI technology-enabled product innovation, optimizing user decision-making efficiency, and helping customers reduce costs and increase efficiency. Looking ahead, we will continue to expand the application of AI in products and services, deepen one-stop-shop O2O automotive ecosystem layout, and closely follow the transformation waves of the automotive industry towards new energy, intelligence, and globalization, continuously driving up the experience of car consumption."
Built Professional Automotive Content Ecosystem, Driving User Services Upgrade
In the second quarter, the company deepened its "First Release, First Try, First Test, and Technology Intelligent" four-core dimensional positioning strategy around "Show-Test-Compare", building a comprehensive new car content matrix centered on live streaming. This effectively triggered a significant increase in new car consumption content growth. For example, the flagship column "New Car First Test" launched in June focused on key points of new car launch nodes, innovatively creating the theme "Electric SUV Peak Showdown". Through 5-car, 5-day, and 50+ hours of high-density live streaming testing, online exposure exceeded 160 million times. The content matrix not only significantly improved users' knowledge depth about new cars but also strengthened Car Home's professional positioning ability and influence in the industry.
In terms of internationalization, the company established a technology interactive experience zone at the Hong Kong Motor Show in June, showcasing its latest innovative achievements in AI technology and VR applications to international audiences. By June's end, Car Home's overseas website officially went online, systemically collecting data on over 1,900 car models from 52 Chinese outbound automotive brands, building a digital infrastructure for global development of the Chinese automotive industry.
Ecological coordination aspects, Car Home continued to deepen its traffic alliance strategy, through multi-platform and multi-scenario ecological cooperation, building a comprehensive ecosystem, further enhancing the company's brand awareness and influence. For example, in May, Car Home reached a strategic collaboration with Alipay Car Life Business Block, based on Alipay's massive user base, innovatively launching car selection services modules, and setting up dedicated car purchase subsidy areas to precisely serve existing users and potential buyers.
According to QuestMobile data, Car Home's mobile daily active users reached 75.74 million in June, a year-over-year growth of 11.5%, with user scale and platform influence presenting continuous upward trends.
New Retail Builds One-Stop O2O Automotive Ecosystem, Technology Reshapes Consumer Experience
New energy field, new retail business is committed to building a one-stop-shop O2O automotive ecosystem service system, using technology to reconstruct car consumption experience. Online, relying on "Help Buy" live streaming, implementing multi-car comparison and citywide inquiry, making car selection more transparent. Offline services, Car Home's spatial station innovatively adopts VR space movies as store entrance tools, combining real-time car owner accompaniment AI comparison testing services, effectively enhancing user trust and conversion efficiency. AI buyers serve as the industry's first AI big model fusion with super-high-definition 3D interaction technology intelligent voice assistant, through super-fine modeling technology replicating vehicle details, achieving "what you see online is what you get offline" consumer experience.
As of the end of the second quarter, Car Home's spatial station and satellite stores had exceeded 200, with services covering a wider radius. Under this strategic push, including new retail business in its scope, new energy brand total income continued to rise.
AI Technology Enables Rearchitecting the Marketing Chain, Second-Hand Car Accelerates Push for One-Stop Service
In the digital field, Car Home has always relied on "Data + Technology" as its core driving force, deeply integrating exclusive data resources and industry-specific analysis models to upgrade its five major product lines - AI Marketing Brain, AI Acquisition Pioneer, AI Lead Generation Master, AI Sales Champion, and AI Vehicle Expert. This system runs through the entire marketing chain from intelligent decision support, automated content production, precise user reach, to sales capability empowerment and vehicle evaluation, for partners to create a comprehensive intelligent solution from deep insight to high-efficiency conversion, helping clients significantly improve business efficiency.
Second-hand car business block, Car Home has always been committed to deepening online and offline one-stop-shop services. In late June, the second-hand car select flagship store officially went online, with the store featuring a carefully selected lineup of industry-leading brands entering the store, strictly controlling dealer qualifications. All vehicle sources come equipped with comprehensive inspection reports from the ground up, ensuring vehicle safety and transparency, while providing reliable after-sales service guarantees, truly achieving "what you see online is what you get offline" consumer experience.
In the first half of this year, Car Home accelerated the implementation of its O2O strategy, driving forward AI technology-enabled product innovation, optimizing user decision-making efficiency, and helping clients reduce costs and increase efficiency. Looking ahead, Car Home will continue to expand the application of AI in products and services, deepen one-stop-shop O2O automotive ecosystem layout, and closely follow the transformation waves of the automotive industry towards new energy, intelligence, and globalization, continuously driving up the experience of car consumption.