CEO of RanTao Talks Car Reviews: Can't Become Marketing and Performance, Must Return to User-Centric
Phoenix Technology News August 11th, CEO of RanTao Automobiles @RanTao Automobiles Lu Fen wrote about his views on car reviews.
The article states that the original intention behind car reviews is to provide users with true, objective, and valuable information references, helping them make informed purchasing decisions. It cannot be done from a commercial perspective, serving as a "marketing-style" or "performative" review.
At the same time, cars are highly complex industrial products, car reviews involve expertise in multiple fields, and have extremely high requirements for specific scenarios and usage conditions. Moreover, different groups have vastly different cognitions and demands for cars. Therefore, car reviews inherently have certain limitations and cannot fully evaluate a car from 360 degrees. Any biased review that attempts to cover everything will not only affect users' purchasing decisions but also harm the healthy development of the automotive market in the long run.
The article calls for reviewers, manufacturers, and users to return to rationality, science, and rigor, and treat car reviews with a more professional attitude.
