China TV Retail Sector Forms "Cutthroat" Battle Online Channels Price-Driven Temporary Champion

Depending on low prices to grab customers, Redmi TV ( Xiaomi's sub-brand) exceeded expectations in online sales performance for the first half of the year. However, "Three Swordsman" Hisense and Crevis still kept their distance, forming a "cutthroat" battle with Redmi TV, which represents low-end TVs.

Data from Ovi Cloud shows that in the first half of 2025, Redmi TV's online sales volume reached 19.52% market share, ranking No.1, while Hisense accounted for 12.34%, ranking No.2. Notably, Redmi TV's sales were driven by price, with an average price of ¥2133, whereas Hisense TVs had a similar period average price of ¥4787.

Thanks to its price advantage, Redmi TV managed to grab customers and put pressure on competitors. Behind this temporary victory, it highlights the limitations of Redmi TV's development - low prices are the key to success.