Citic Bank Xiamen Branch: "Care and Companionship" Heartwarming Life for Elderly
As a way to promote traditional Chinese virtues, deepen financial services for the people, Citic Bank Xiamen Branch has been continuously conducting the "Citic Cares" series of activities, with the aim of writing a lively stroke on the "An Yu Life" brand. Recently, the branch office, eastern district branch, and technology branch have joined hands with neighboring communities to care for the elderly, understand their needs, and provide them with companionship, thus creating a "good bank" humanistic care.
Branch Office: Enjoying Leisurely Life
Recently, Citic Bank Xiamen Branch office has joined forces with the Zhongshan Community and the Elderly Association's hiking team to hold non-traditional financial education seminars at the branch's financial education demonstration base and community elder learning center. The events have provided elderly people with unique cultural experiences.
Technology Branch: Public Welfare Warms Hearts
Citic Bank Xiamen Technology Branch has joined hands with Yongwu Community to focus on the life needs of isolated, left-behind, and other special elderly groups. The branch has provided health lectures, home-visiting haircut services, and other forms of care, allowing volunteers to become health education ambassadors and share knowledge about common diseases and nutritional advice.
Eastern District Branch: Recognizing "Micro Wishes"
Recently, Citic Bank Xiamen Eastern District Branch has organized party representatives to participate in the "Red Mark" speech contest at Fengpu South Community, as well as recognize and fulfill micro wishes for isolated elderly people. Before the event, branch volunteers actively communicated with community workers, walked door-to-door to understand elderly people's needs, and implemented social responsibility and public welfare spirit, contributing to the construction of a harmonious community.