Company: Global Smart Glasses Shipments Up 110% YoY in First Half of 2025; Meta's Share Exceeds 70%
Viewpoint News: August 14, according to the Counterpoint "Global Smart Glasses Shipment Tracking" report, the global smart glasses market saw a year-on-year increase of 110% in shipments for the first half of 2025. The strong demand for Ray-Ban Meta smart glasses and the entry of Xiaomi, RayNeo, and some small brands as new players drove this growth.
AI-powered smart glasses accounted for 78% of total shipments in the first half of 2025, surpassing the 46% and 66% of the same period in 2024. This is mainly due to the dominant position of Ray-Ban Meta AI smart glasses. The year-on-year growth of the artificial intelligence-powered smart glasses market exceeded 250%, far exceeding the overall market.
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