Cook: Apple is Investing Heavily in Artificial Intelligence

Opinion Network: On August 1, Apple CEO Cook revealed that they had acquired 7 companies this year and are willing to accelerate their artificial intelligence roadmap through mergers and acquisitions.

At the same time, Cook disclosed that Apple is investing heavily in artificial intelligence and will integrate AI elements into devices, including writing and Siri functions.

Regarding the strong sales performance of iPhone, Cook noted that this is because iPhone 16 is more popular compared to iPhone 15 from last year. He also pointed out that iPhone 16's sales have increased by "two digits" compared to its predecessor.

Regarding the growth in revenue for Greater China, Cook stated that government subsidies provided to the company have played a helpful role: "The subsidy is indeed applicable to some of our products, which is clearly helpful."

On August 1, Apple announced its financial report for the third quarter of 2025, showing net profit of $234.3 billion and revenue of $940.4 billion, with both increasing by 9% year-on-year; exceeding market expectations of $893 billion, indicating a continuous expansion in overall business.

iPhone revenue increased by 13% to $445.8 billion, while services revenue grew by 13% to $274.2 billion, both exceeding expectations; Greater China revenue increased by 4.4% to $153.7 billion.

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