Craft Beer Becomes This Summer's "New Favorite Child", with Over 1300 New Companies Added in Half a Year

In this summer, the craft beer market has become increasingly hot, with the attention to craft beer continuing to rise. Unlike traditional industrial beers, craft beers stand out due to their unique flavors and diverse mouthfeel, endowed with rich layers of taste through high-quality raw materials and small-batch fermentation techniques, becoming a new choice for young people seeking quality and individuality.

Craft beer markets are rapidly expanding, with domestic brands quickly accumulating a loyal fan base through innovative flavors, cultural IPs, and offline experience scenarios. Whether it's a specialty craft beer in a bar or a custom beer package at a restaurant, consumers can enjoy a distinctly different sensory experience from traditional beers.

Today, craft beer has become not just a beverage but also a symbol of lifestyle. As consumer upgrading and personalized needs continue to grow, its market potential is still being released, with future possibilities for further expansion through cross-border cooperation, technological upgrades, etc., injecting new vitality into the industry.

Data from Tianyan's professional version shows that as of now, there are over 7,400 craft beer-related companies in China, including approximately 1,300 new registered companies since 2025. From the trend of enterprise registration numbers, it can be seen that craft beer-related enterprises have been growing steadily over the past five years, reaching a peak in 2024.

From a regional distribution perspective, Shandong Province, Jiangsu Province, and Inner Mongolia Autonomous Region are among the top three regions with the most craft beer-related companies, respectively exceeding 1,700, 600, and 500.

In addition, according to Tianyan's risk monitoring, approximately 0.47% of craft beer-related companies have been involved in judicial cases.