E-commerce Platforms Unite to Regulate Promotions Before "Li Qiu" Battle

Phoenix Technology News (Author/Dong Yuqing) August 1st, morning, Meituan, Taobao, and Ele.me released statements on their official websites, promising to regulate promotions and proposing multiple measures to restrict subsidy behaviors, including regulating promotional activities, reasonably planning the distribution of subsidies, not engaging in irrational promotional activities, and not selling goods and services at prices significantly lower than costs.

Taobao launched this statement on its App's rules center. The statement promises to continue improving services and promoting healthy competition. Meituan released the statement on its corporate website and official WeChat account, with the title "Fostering a Flourishing Industry Ecosystem" to Resist Unordered Competition.

The simultaneous statements from multiple platforms may have originated from the policy continuation following the previous round of talks. At the same time, next week will mark Li Qiu, which is an important period for promotions in the traditional e-commerce sector. Before the "Li Qiu Battle", e-commerce platforms issuing joint statements also has a certain industry guidance effect.

Currently, various platforms' "Li Qiu Battle" activities have started to go online one after another.

Prior to this, on July 18th, the State Administration for Market Regulation released a statement saying it had talked with e-commerce platforms, requiring them to further regulate promotional behaviors, engage in rational competition, and promote the healthy and continuous development of the catering services industry.

Phoenix Technology News found that after the talks, various platforms' marketing efforts have contracted to some extent, but variants of large-scale subsidies such as zero-cost shopping, one-cent shopping, and free vouchers are still ongoing.