Eastsoft Finally Becomes a "Senior" Company

By Xiao Ying

Edited by Li Chengqi

Published by Niudaocaijing (Eastsoft)

As China's population of people aged 60 and above has broken through the 300 million mark, our country is rapidly entering a stage of deep-old-age. The traditional elderly care service model is thus facing unprecedented challenges.

To break down the heavy burden of elderly care, Eastsoft is leveraging technological breakthroughs, building diverse product systems, and innovating service models to inject vitality into the entire industry.

Clearly, this wave of aging is merging with the trend of smartization, reshaping the overall profile of the intelligent health industry.

Eastsoft, sensing a huge business opportunity, is accelerating its strategy for building a smart elderly care platform, determined to explore and construct a new path that integrates technological innovation and commercial value.

However, can tech giants successfully "grow old"? The answer is still being written.

Elderly society arrives, builds urban-level elder-care platforms

What is the value of a platform? It not only brings new hope to users but also helps them find services and products they like on the platform, from needs to satisfaction.

Eastsoft's overall design and product development include insights into profit-making opportunities, which are the result of innovative products and market effectiveness.

Currently, China's elderly population is rapidly growing. By the end of 2024, the number of people aged 60 and above has reached 310 million, accounting for 22% of the total population. According to estimates by the National Health Commission, by 2035, this figure will exceed 400 million, accounting for more than 30% of the total population.

This means that China is entering a super-aged society stage, and seniors have become a structural feature of social characteristics.

Confronted with such a massive elderly population, traditional elderly care service systems are facing multiple challenges: imbalances in public health resources, insufficient supply of professional caregivers, uneven development of regional elderly care services, and weak security systems for empty-nest elders. These problems are intertwined and complex.

At the same time, China's elderly population is experiencing chronic disease treatment that accounts for 70% of total medical expenses. This not only causes individual suffering but also imposes a huge burden on families.

The research data from the Ministry of Civil Affairs reveals that 70% of China's medical expenses are spent on controlling chronic diseases among the elderly.

This also highlights the importance of preventive healthcare, which can reduce healthcare costs by more than 10 billion yuan per year. Clearly, "preventing disease" is more economically advantageous than "treating disease".

Eastsoft is building a city-wide new infrastructure using data and AI, applying its touch from "disease control" to "whole-life health maintenance", and establishing a preventive system that covers the entire life cycle of seniors.

This allows Eastsoft's platform-based enterprises to have a wider market space, accurately find large numbers of users with urgent needs, and reduce their operating costs while providing better services at lower prices.

Eastsoft is exploring a new path in this field, requiring us to learn how to use ToC methods to do ToB things. Xu Hongli knows that the elderly care industry has long-term investment characteristics. Eastsoft is eyeing long-term development and will not pursue short-term profits.

In the past, Eastsoft had already planned and calculated that by providing SaaS services to elder-care institutions, it could achieve a stable and healthy return on investment within three years.

In Liu Jiren's view, "elderly care is not just about old people, but also about families and society. Elderly care is an ecosystem that requires long-term, systemic, and complex work."

Therefore, Eastsoft's logic sees the silver economy as not only related to seniors but also to society, families, and young people.

In this context, when many companies are chasing after trends, Eastsoft chooses to deepen its roots in the silver economy, dedicating itself to providing intelligent and warm services that support seniors' lives.

Eastsoft views the elderly care industry not as a sunset industry but rather an sunrise industry with vast development potential and imaginative space. It can be predicted that this aging process will accelerate towards more precise services, warmer experiences, and broader coverage.

The ultimate vision of Eastsoft is to build a "pleasant life" for billions of seniors, allowing technological progress to truly become their warm accompaniment in old age.