Exploring Real-World Asset (RWA) Market Opportunities

July 23, 2025, Shenzhen, China — Recent reports show that Aurora Mobile, a leading customer engagement and marketing technology service provider in China, has received multiple inquiries from interested parties seeking to explore real-world asset (RWA) market opportunities in China and globally.

Aurora Mobile's Chairman and CEO, Mr. Luo Wei Dong, expressed: "We believe that our existing products and services can provide comprehensive support for the development of RWA markets. We are actively discussing with some enthusiastic institutions to explore this field."

Aurora Mobile, as a leading customer engagement and marketing technology service provider in China, can leverage its data services, marketing cloud services, and customer interaction capabilities to explore opportunities for cooperation and development with RWA (real-world assets). Specifically:

• Data Services and RWA Combination: Aurora Mobile possesses vast user data resources, having served over 1.78 million APPs, with a monthly active device count exceeding 1.4 billion. These data can be combined with RWA projects to provide data support for RWA assets, helping evaluate underlying asset values and risks. For example, providing population density, consumption capacity data for real estate RWA projects or user behavior data for new energy RWA projects to optimize asset operation strategies.

• Marketing Cloud Services Supporting RWA Promotion: Aurora Mobile's marketing cloud solutions can help companies achieve multi-channel customer reach. For RWA projects, Aurora Mobile's marketing channels can be leveraged to promote RWA products to a broader investor base. For instance, sending RWA project information and investment opportunities via SMS, email, etc., increasing the project's visibility and recognition, promoting RWA asset sales and circulation.

• Customer Interaction Supporting RWA: Aurora Mobile is committed to helping companies establish close relationships with customers. In the RWA field, this capability can be applied to provide high-quality customer interaction experiences for RWA investors, promptly answering questions, handling related complaints, and enhancing investor trust and satisfaction. Additionally, collecting feedback from investors can serve as a basis for optimizing and improving RWA projects.

• AI Technology-Based Collaboration: Aurora Mobile has laid out its AI technology capabilities, including the intelligent entity construction platform GPTBots. The RWA field also requires AI technology to optimize asset pricing, risk prediction, etc. Aurora Mobile can leverage its AI technology advantages to cooperate with RWA project parties and develop AI-based RWA-related applications, elevating the level of intelligence for RWA projects.

• Cross-Border Business Collaboration: Aurora Mobile provides customer engagement and marketing technology applications for Chinese enterprises venturing abroad, having experience in cross-border business. The RWA field can achieve asset globalization transactions. Aurora Mobile can leverage its cross-border service capabilities to support cross-border RWA projects, helping projects promote and operate across different regions, resolving issues such as cross-border payment, investor communication, etc.

Building on its mature technology foundation and deep market accumulation, Aurora Mobile will continue to empower the innovation development of the RWA ecosystem and look forward to collaborating with industry partners to explore more opportunities.

About Aurora Mobile

Aurora Mobile (Aurora Mobile, NASDAQ stock code: JG) was established in 2011 and is a leading customer engagement and marketing technology service provider in China. Initially, Aurora Mobile focused on providing stable and efficient message push services for enterprises, leveraging its first-mover advantage to grow into a market-leading mobile message push service provider. As enterprises' demands for customer touchpoints and marketing continue to rise, Aurora Mobile has proactively launched cloud-based messaging and marketing solutions to help companies achieve multi-channel customer reach and interactive needs, as well as AI-driven marketing technology applications, assisting enterprises in digital transformation.