Five Years Together! Ai Yu Hui's Self-Driving Grassland Sky Road Event Concludes Successfully, Exploring the New Future of Brand Communication
From August 22nd to 24th, a brand media event, gathering industry wisdom and sparking new ideas, was held in Zhangbei. Hosted by Ai Yu Hui, the event not only continued the brand's influence over the past five years but also, focusing on "brand communication and new media transformation in the new environment," brought new insights to the industry.
Over thirty industry experts, senior media professionals, and leaders in technology, finance, and new media gathered for a drive in the Lantu Dreamer, setting off from Beijing to the magnificent Zhangbei grasslands. The journey involved continuous high-speed climbs and winding, undulating grassland roads, and the Lantu Dreamer performed remarkably well throughout. Many of the media members who participated in the test drive commented that as a new energy MPV, the Lantu Dreamer is not only intelligent and luxurious, but also offers excellent handling.
At the first day's event dinner, brands such as Quantum Song and Adopt a Cow provided drinks and raffle prizes. Many media people lit a bonfire on the grassland, sat around the fire and chatted, opening their hearts.
Throughout the event, in-depth discussions unfolded, with attendees sharing their perspectives on new approaches to brand communication and new media transformation—delivering both keen insights into industry trends and selfless sharing of practical experience. This intellectual exchange not only strengthened the bonds between media professionals but also fostered numerous new possibilities for business collaboration.
"With the rapid evolution of communication channels, new media professionals and brands must proactively embrace change and adapt to new media to remain viable," said Ai Yu, head of Ai Yu Hui. The past reliance on long-form images and Weibo for brand communication is now a thing of the past. Today, platforms like Xiaohongshu, Douyin, and Video Accounts have become core platforms for brands to express their opinions. "Only by accurately adapting to new media, crafting high-quality content, and effectively managing a robust account matrix can new media professionals effectively synchronize with businesses and ensure the brand's voice reaches wider and deeper."
Sa Wei of Poster News, a new media platform under the Dazhong Newspaper Group, shared the practical experience of provincial mainstream media in breaking through the bottleneck with the theme of "The New Media Transformation Path of Regional Media." With the rapid evolution of internet technology, the rapid rise of new media has restructured the existing landscape of information dissemination. Amidst this transformation, provincial mainstream media are facing difficulties such as audience loss and squeezed market share. With the goal of becoming "nationally first-class and globally oriented," Poster News has accelerated the establishment of a nationwide news gathering and editing network. To date, Poster News has not only developed a news client but has also accumulated approximately 260 million users across platforms including Douyin, Weibo, and WeChat, and has even gathered over one million followers overseas, achieving a more stable "domestic and overseas" communication structure.
Yin Tianqi, a former Tencent public relations executive, shared her journey as a self-media personality. After leaving her job, she founded two short video platforms, Tianqi Business View and AI Business Wonders. Yin Tianqi explained that facing new challenges in the PR industry, she chose to break away from her "employee" identity and explore the freedom and possibilities of content creation. However, the transition wasn't smooth sailing. She admitted to overcoming psychological barriers as she transitioned from behind-the-scenes to the front of the stage. PR writing emphasizes logic, while self-media content emphasizes fun and virality, requiring her to constantly adapt her creative style. Furthermore, she faced daily challenges with traffic anxiety and pressure to maintain a stable production schedule. She regularly reviewed and optimized her strategies, gradually stabilizing her output.
Lv Zhiyuan of China Business Strategy shared his pioneering experience in transitioning to video in new financial media. As one of the most successful accounts in the financial public account transition to video, and one of the most influential institutional financial video accounts without a real-life IP, China Business Strategy's videos have accumulated over 6 billion views and amassed 10 million followers. Lv Zhiyuan attributes China Business Strategy's success to quality—documentary-quality editing, case study-style content, and cinematic storytelling. Addressing professional issues while maintaining an engaging and informative foundation is China Business Strategy's core strength and the key to its leading content matrix.
Han Conglin of Baizhun Research Institute delivered a keynote speech titled "WeChat Video Accounts: A New Blue Ocean for Media Commercialization Transformation." He stated that in this era of information explosion, the media industry is undergoing unprecedented upheaval. Technological revolutions, audience fragmentation, and the impact of business models are all putting media under immense pressure to transform. For media, WeChat Video Accounts will continue to experience rapid growth for another one to two years, and if they want to transform, they must seize this opportunity.
Finally, at the end of the event, everyone had a lively discussion on new demands, new gameplay, new accounts and other issues of brand communication in the new environment.
From analyzing industry trends to sharing practical experience, from brand communication innovation to personal transformation breakthroughs, the fifth annual Ai Yu Hui Grassland Sky Road Tour was not only a feast of ideas but also a message of confidence for the industry. It's worth noting that this marks the fifth consecutive year that Ai Yu Hui has hosted this grassland event. Ai Yu Hui has clearly stated that it will continue to cultivate this exchange platform, making the media engagement at the Zhangbei Grassland Sky Road an annual event that the industry anticipates.