Fuji Film P&I Booth Recreates "Airport Travel" Immersive Experience

Shanghai, July 18th, 2025 / PRNewswire / -- The 26th Shanghai International Photography Equipment and Digital Imaging Exhibition (P&I SH 2025) kicked off on July 17-19. Fuji Film (China) Investment Co., Ltd.'s booth (stand E1F03) created a unique "Fuji Film Digital Camera Workshops" themed area inspired by airport travel scenarios, featuring an immersive experience for young photography enthusiasts and professionals alike. The first thing that catches your eye is the creative selfie space designed to resemble an airport arrival zone. The exterior walls are cleverly designed with mini check-in counters, flight information displays, and dynamic screens that instantly transport visitors into a travel-inspired atmosphere. Upon entering the selfie space, soft lighting and airplane window arrangements recreate the in-flight experience, making it feel like you're about to embark on a vacation. On-site staff set up designated photo points for visitors to freely snap photos or experience the on-site photo services offered by Fuji Film's creative team.

Photos can be directly printed using Fuji's CX3240F creative photo printer, which not only produces unique and exclusive "boarding pass-style" photos but also enables the creation of personalized creative materials such as postcards, fridge magnets, and stickers.

In the themed area, another popular attraction is the giant QuickSnap camera shell, which serves as a surprise and delight for visitors. Fuji's innovative products have received rave reviews from young photography enthusiasts, including the new oxygen camera with ISO200 color film, capable of capturing 36 frames per roll, offering excellent performance in both landscape and portrait modes. Transparent jelly camera *1 also made its debut, featuring green quartz and coral pink colors that evoke a sense of vitality. Classic designs for QuickSnap one-time use cameras were showcased in new packaging.

Fuji Film also showcased its flagship products, including high-end silver halide papers and inkjet papers, showcasing the fine details and rich texture that have captured the attention of professional visitors.

In the commercial solution area, Fuji's new DX400W compact inkjet printer made its domestic exhibition debut. With a processing speed of approximately 9.35 seconds per page and improved durability (40 million pages), it is suitable for small-sized stores, office settings, and event scenarios.

Photography is not only a means of recording life but also a medium for conveying emotions and inspiring creativity. Fuji Film (China) looks forward to continuing to meet the emotional expression needs of young consumers through more personalized image products, while upgrading and optimizing commercial product technology and services to support photo studios, photography stores, and other business partners.

*1 Jelly Camera fruit camera (equipped with one roll of Fuji film ISO400 color film)