FUJIFILM Exhibition at BIRTV2025: Comprehensive Solutions for Film-Making Ecosystem
July 24, 2025, Shanghai - As part of the 32nd Beijing International Radio, Television & Film Exhibition (BIRTV2025) held from July 23 to 26 at the China National Convention Center in Beijing, FUJIFILM (China) Investment Co., Ltd. showcased its comprehensive solutions for film-making ecosystem.
Sink into the immersive filmmaking environment and unlock creative inspiration
Visit FUJIFILM (China) Investment Co., Ltd.'s booth (#8B02), where an ingenious "study" film set inspired by Eastern aesthetics and foreign flavors will catch your attention, immersing you in a cinematic atmosphere. With four carefully designed camera settings at different heights and angles, simulating the multiple perspectives required in filmmaking - here not only can you experience real-time demonstrations of the HZK25-1000, HZK24-300, and HZK14-100 lenses, but also operate the 4K broadcast television zoom lens "FUJINON LA30x7.8BRM-XB2" to gain a deeper understanding of the creative possibilities from wide-angle to telephoto shots.
Facing the explosive growth in content demands, including live streaming, short videos, and short films, the industry has raised expectations for high-quality, low-cost, and efficient video production tools. This time, FUJIFILM is highlighting its new product, the 4K broadcast television zoom lens LA30, which is designed to meet this trend.
As the core tool for film-making, Duvo series dual-format PL mount cinema lenses stand out with their "duality" advantage - they can not only accommodate mainstream cinema cameras' large image sensors but also provide the practical features of broadcast lenses, offering a complete technical support system for program teams to create visually stunning effects.
GFX film-grade camera opens up mid-frame creative dimensions
Worth noting is that FUJIFILM's first film-grade camera "FUJIFILM GFX ETERNA" and the first mid-frame GF electric zoom cinema lens "GF32-90mmT3.5 PZ OIS WR" also made their debut at BIRTV, targeting the film-making industry.
LTO10 data tape: high-capacity, low-cost storage solution
In the context of film-making, multimedia production, and other multi-format content creation fields where data volumes are continually increasing, "data storage" is a critical link in ensuring content security and long-term preservation. FUJIFILM's new generation LTO Ultrium 10 data tape storage solution made its debut at the exhibition.
FUJIFILM's booth this time showcased Duvo series broadcast television lenses, which have been applied in actual projects by many of its domestic partners. The company's 4K broadcast television lens products series was also displayed at other partner booths, demonstrating FUJIFILM's deep cooperation with industry players.
From cameras to storage media, FUJIFILM is committed to integrating industry resources and driving the seamless connection between technology and application.
FUJIFILM will continue to deepen its research in optical, image processing, and storage technologies, through innovative products and ecological cooperation, providing higher-quality and more efficient video production solutions for various fields, helping the industry produce more captivating visual content, and ensuring a better viewing experience for audiences.
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Corresponding to FUJIFILM's LTO Ultrium 9 data tape (LTO9)