Guangfa Bank: Cross-Generational Development of Old-Age Finance and Warmth to Protect Silver Hair Years
Recently, Guangfa Bank held a press conference and media research interview activity titled "One Nation, One Life - Cross-Generational Development of Old-Age Finance and Warmth to Protect Silver Hair Years" in Guangzhou and Shenzhen.
On the morning of July 7, Guangfa Bank's headquarters held a press briefing, where leaders from the Guangdong Provincial Social Security Bureau, Chief Credit Officer Jin Qian, and relevant department officials attended. As the spokesperson for this event, Chief Credit Officer Jin Qian introduced Guangfa Bank's implementation of the Party Central Committee's decisions to promote "old-age financial services", "old-age service financial services", "old-age ecological financial services", "old-age wealth management services", and "old-age industrial financial services" with a focus on deepening the transformation of old-age finance, forming a 5+1 development framework. The bank also shared its experiences in enriching its product offerings, building a distinctive service system, and assisting in national old-age service reforms.
The press conference was attended by department heads from the Wealth Management Department, Private Banking Department, Retail Financial Services Department, and Corporate Clients Department, who introduced Guangfa Bank's old-age financial planning, product construction, and financial services development for seniors. They also exchanged views with the media on the bank's cross-generational support and cooperation.
On July 7, Guangfa Bank organized a visit to the Elderly Care Center and observed its daily operations. On August 8, the bank organized a site visit to Shenzhen City's elderly care center and ecological circle construction project to deepen understanding of the support for silver-haired economic development.
Focusing on People's Livelihoods: Building Distinctive Old-Age Financial Services
With China's aging population trend gradually becoming apparent, empty-nest, solo-living, and disability issues among seniors have become increasingly prominent. These "tongue-tied" difficulties have affected the quality of life for seniors. To address this fundamental issue of elderly people's livelihoods, local governments are actively promoting eldercare services and building senior centers to allow seniors to enjoy a warm and caring community.
This year, Guangfa Bank will integrate financial services with community-based old-age care, innovatively launching the "Senior's Dining Card" project to create a "first-choice dining card" for seniors. By the end of this year, the bank plans to cover 125 cities nationwide and continuously expand its service scope, allowing more seniors to enjoy the bank's thoughtful services.
Supplying Power: Precisely Enabling Old-Age Industry Development
According to statistics, there are approximately 460 million people in China who require rehabilitation. Among them, seniors are a key target group for rehabilitation medicine, with various forms of rehabilitation measures helping to improve the functional abilities of elderly individuals and enhance their quality of life.
The media visited the Intelligent Technology Company (Guangzhou) Limited, where they discussed the company's financing needs and conducted an in-depth exchange. The company provides professional rehabilitation equipment for hospitals, nursing homes, and other medical institutions, as well as smart rehabilitation solutions for seniors and elderly care centers.
In April 2025, at the "Partnership Plan" enterprise forum hosted by the Guangzhou Municipal Government, Intelligent Technology Company actively selected Guangfa Bank as its exclusive cooperative bank. The bank responded quickly to customers' needs, relying on its comprehensive branch network to complete the pre-approval process and provide a loan of RMB 25 million, supporting the company's growth.
One Network: Empowering New Vitality in Digital Old-Age Care
Guangfa Bank has been exploring old-age care service solutions through in-depth research nationwide. The bank found that old-age care institutions seek precisionized care, health monitoring, and fee management; while seniors and their families yearn for seamless communication, cost-effective payments, and efficient services.
The media visited the Shenzhen Elderly Care Center, where they gained a deep understanding of Guangfa Bank's innovative practices in digital old-age care. As the first publicly operated elderly care center in Shenzhen, this institution has a floor area of over 10,000 square meters and provides over 800 beds for seniors.
Shenzhen Elderly Care Center and Guangfa Bank have collaborated since their initial volunteer activity. The bank's Shenzhen branch has provided comprehensive financial services to the center, supporting its development and growth.
Comprehensive Services: Co-creating Wisdom in Old-Age Care
In the research and development laboratory of Pumen Technology, various precision medical devices are neatly arranged, with technical personnel showcasing these devices and diagnostic equipment to the media. This presents the limitless possibilities for technological empowerment in old-age care.
Pumen Technology is committed to developing, manufacturing, marketing, and servicing external diagnosis products globally. Its smart rehabilitation solutions have served various levels of medical institutions, social welfare centers, nursing homes, sports training facilities, and rehabilitation centers.