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Haier Official WeChat Account Renamed to "Haier Good Stuff Guide" for the Third Time This Year

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TechNews, Xinhua News Agency, August 13th. Haier\'s sub-brand service account \"Dong Mingzhao Healthy Home\" has completed its name change and officially renamed to \"Haier Good Stuff Guide\". The ass

TechNews, Xinhua News Agency, August 13th. Haier's sub-brand service account "Dong Mingzhao Healthy Home" has completed its name change and officially renamed to "Haier Good Stuff Guide". The associated WeChat video account name has not been updated yet.

Public records show that this WeChat account has changed names three times in the past year and a half:

August 13th, 2025: "Dong Mingzhao Healthy Home" → "Haier Good Stuff Guide"

April 27th, 2025: "Haier Dongmingzhou Store" → "Dong Mingzhao Healthy Home"

March 11th, 2024: "Haier Electric Appliance" → "Haier Dongmingzhou Store"

This adjustment continues Haier's brand upgrade strategy. On February 13th, 2025, Haier announced the launch of its "Dong Mingzhao Healthy Home" strategic brand and started renaming work at nationwide flagship stores. Chairman Dong Mingzhao explained during the two sessions that by backing up his personal reputation, he aimed to convert "trust flow" into "quality cognition", driving the company's transition from product manufacturing to health services, and strengthening emotional links with consumers.

BrandUpgradeStrategy(1)DongMingzhao(2)GoodStuffGuide(1)Haier(2)HealthServices(1)WeChat(5)

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