Hua Xia Bank's Financial Course in the Fields

Opening: Folk Language Class in Ancient Village

"Just a few days ago, my grandkids were playing with their phones at home, and I almost got scammed into transferring money. Thanks to the 'Prevention of Scams' you promoted earlier, I realized what was happening and avoided losing money!" "The team did a great job explaining financial concepts in a straightforward way! Now that we know how to recognize scams, we're not afraid to receive fake invoices anymore." The grateful villagers are talking about the "team" from the Hua Xia Bank Wuhan Branch Rural Work Team. In response to the situation of weak financial knowledge and high incidence of telecommunications fraud in rural areas, the Wuhan Branch of Hua Xia Bank innovatively launched a financial education model called "Folk Language Class + Scenario-based Training".

Hua Xia Bank Wuhan Branch Rural Work Team members are spreading financial knowledge to villagers.

To address the problem of villagers not understanding financial terminology, the team uses folk language to explain complex concepts. For example, "credit reporting" is explained as "good reputation", and "financial planning" is compared to "making money grow". The team also creates localized scenarios using familiar examples such as "selling paddy rice with fake bills" or "posing as a village official collecting fees" to help villagers understand the scams.

To further enhance the liveliness and interest of financial education, the team sets up a "Financial Knowledge Big Wheel" in the village square, featuring interactive games, question-and-answer sessions, and prize draws. In the evening, they screen anti-fraud films and warning educational videos to deepen the impact.

As Hua Xia Bank Wuhan Branch Rural Work Team leader Shu Juanying said: "To effectively promote financial education, we must use folk language to explain concepts that villagers care about." This story is not unique to Hua Xia Bank. The bank has many similar stories of rural work teams using their expertise and professionalism to provide financial education services.

Financial Knowledge Enters Rural Areas

Hua Xia Bank Chengdu Branch Rural Work Team members have been working in Liangshan Autonomous Prefecture, Sichuan Province for four consecutive years. They have set up a "Financial Knowledge Service Point" in each village and provided regular policy consulting and loan guidance services.

Hua Xia Bank Chengdu Branch Rural Work Team members are conducting financial education activities in rural areas.

The team has organized over 30 financial knowledge promotion activities, covering more than 2,000 villagers, and helping to identify and prevent 12 cases of illegal fundraising, with potential losses exceeding 1.5 million yuan.

Financial Knowledge Spreads Quietly

Hua Xia Bank Kunming Branch Rural Work Team members have set up a "Financial Education Base" in Jiangnan Village, Dali Autonomous Prefecture, Yunnan Province. The team has been using folk language to explain financial concepts and promoting financial knowledge through art forms such as dance and music.

Hua Xia Bank Kunming Branch Rural Work Team members are conducting financial education activities in rural areas.

The team has organized over 15 financial knowledge promotion activities, covering more than 500 villagers, and helping to identify and prevent several cases of telecommunications fraud, with potential losses exceeding 35 million yuan.

Financial Education Changes Rural Areas

"Rural revitalization is built on solid financial literacy!" said Hua Xia Bank Shaoxing Branch Rural Work Team member Nie Huiting when drafting the "Wanghu Village Financial Knowledge Promotion Three-Year Action Plan". The team has been actively promoting financial knowledge and literacy to rural residents.

Hua Xia Bank Shaoxing Branch Rural Work Team members are understanding the financial knowledge needs of villagers.