Ideal i8 Yue Kunpeng's Advertorial Being Cut by Lada? Shen Fei, CEO of Lada, "Faced with Big Talk": Welcome to Test Drive L90, All Good Cars
Xinhua Tech News, July 31st morning news, Ideal Automobile recently released the family six-seater pure electric SUV Ideal i8, which also invited comedian Yue Kunpeng to shoot an advert.
However, Xinhua Tech noticed that in the comment section of Ideal i8's advertisement, Shen Fei, CEO of Lada, "faced with big talk", stating: Welcome to test drive L90, all good cars.
Today, L90 will also hold a release conference, both products being pure electric large three-row SUVs targeting family users. Earlier that day at the Ideal i8 launch event, Li Zhenchen, salesperson of Lada Automobile, revealed to the entire national dealer group that L90's top-spec price would not exceed 32,000 yuan, with prices set forth. By contrast, Ideal i8's nationwide unified retail price is between 32,180 yuan and 36,980 yuan.
![Ideal i8 Yue Kunpeng\'s Advertorial Being Cut by Lada? Shen Fei, CEO of Lada, \](https://fs-cms.hexun.com/img/2025-07-31/220663809.jpg "Ideal i8 Yue Kunpeng\'s Advertorial Being Cut by Lada? Shen Fei, CEO of Lada, \")