Li's Listening Ear, i8's Fighting Spirit

"The first time I saw the Ideal i8, I thought it was a bit ugly." "There's no MPV that doesn't have a big table." "I want to ask, who did battery hurt so badly that it had to go through such suffering?" "Old soup always tells me how good the suspension of the BMW i7 is, and I responded by giving him a challenge question: how can we make the Ideal i8 achieve the same level of control performance as the i7?"... At the launch conference of the Ideal i8, Li Xiaoming, chairman and CEO of Ideal Automobile, took on the role of a young man to tell the story of product advantages in a humorous tone.

On July 29th, Ideal Automobile officially launched its first pure electric SUV model, the i8. The new car comes in three versions, with a price range of 32.18-36.98 million yuan. It is reported that the i8 will start deliveries on August 20th, leaving users enough time to configure their choices.

At the launch conference, Li Xiaoming spent nearly an hour reviewing Ideal Automobile's development process over the past decade, reflecting on the failure of MEGA, and directly saying "I hope that the release of i8 can allow Ideal Automobile to maintain its 'large space family car leader' position in the pure electric SUV field."

Since July 9th, Li Xiaoming has been recovering his "daily updates" on Weibo, not only spending a lot of time introducing the i8's definition of pure electric SUV products, but also interacting with Lei Jun to determine the location and content of the launch conference, opening up video numbers to respond to "listen to me finish" and "stink technology"...

It's worth noting that the location of the i8 launch conference was chosen to "pay tribute" to Xiaomi, which has a significant impact on Ideal Automobile's order data. As of now, Ideal Automobile has not officially released its large-scale data, raising questions about whether the company's orders have fallen short of expectations.

MEGA's Rise and Fall

Last year, Ideal Automobile launched its first pure electric car model, MEGA, which was expected to lead the company into the pure electric field. Li Xiaoming had great confidence in MEGA, even comparing it to Apple's cars, claiming that if Jobs were still around, Apple's cars should be like MEGA.

However, reality is harsh, and MEGA's release was met with a series of public relations crises, with sales far from reaching expectations.

Li Xiaoming reflected on the failure of MEGA in an internal letter, pointing out that one of the reasons for its failure was that it was mistakenly treated as a product from 0 to 1, rather than from 1 to 10. He also pointed out that his strong desire for sales led him to ignore the user value and operational efficiency.

After the non-rational waves had passed, MEGA began to rebound. In May of this year, Ideal MEGA Home started deliveries, with orders significantly exceeding expectations. Li Xiaoming directly said at the launch conference: "Last year's MEGA incident was the darkest moment in car history, but we didn't complain and continued to optimize products, improve charging experiences, and increase charging station coverage... Now MEGA not only tops MPVs above 50 million yuan but also leads all pure electric cars."

Li's Listening Ear

As the founder of Ideal Automobile, Li Xiaoming has always been a "listening ear" for his company. He has never stopped learning and improving, and his listening ability has become one of the most critical factors in the development of Ideal Automobile.

Ideal Automobile's strategy is to create products that are hard enough to compete with others, using innovative designs, advanced technologies, and optimized processes to improve product quality and competitiveness.

In the end, Ideal Automobile's i8 is a product that embodies Li Xiaoming's listening ear and fighting spirit. With its excellent performance, advanced technology, and attractive design, the i8 is expected to become a key model in the pure electric SUV market.