New Era Advertising Industry High-Quality Development Work Symposium Held by State Administration for Market Regulation
Zhitong Caijing APP has learned that on July 29, the New Era Advertising Industry High-Quality Development Work Symposium was held in Beijing, with Mr. Bai Qingyuan, Vice Commissioner of the State Administration for Market Regulation, attending the meeting.
The original text is as follows:
New Era Advertising Industry High-Quality Development Work Symposium Held by State Administration for Market Regulation
On July 29, the New Era Advertising Industry High-Quality Development Work Symposium was held in Beijing, with Mr. Bai Qingyuan, Vice Commissioner of the State Administration for Market Regulation, attending the meeting.
The symposium focused on the role of advertising industry in serving regional characteristic brands and promoting Chinese brands "going out", analyzed bottlenecks, and discussed high-quality development paths. The symposium concluded that since the 14th Five-Year Plan, China's advertising industry has developed rapidly, becoming an important force driving economic growth. To further improve development quality, it is necessary to shift from "single transmission" to "full-chain service", becoming a deep sculptor of brand value and playing a greater role in high-quality economic and social development.
The symposium pointed out that currently, China's economic and social development has entered the transformation and upgrading phase, with regional branding construction becoming an important driving force for regional economic development and a crucial path to boost consumption. The advertising industry should actively respond to this development demand, actively serve brand strategies, continuously develop and strengthen, and contribute to building a modernized country.
Officials from relevant departments of the National Development and Reform Commission, the National Bureau of Statistics, experts, scholars, and enterprise representatives attended the meeting and made keynote speeches. Relevant officials from the State Administration for Market Regulation and the Beijing Municipal Administration for Market Regulation also attended the meeting.