Night Economy Ignites Cultural Tourism Consumption Across China
During the summer, many cities across China have been leveraging "night economy" as a driving force to activate new vitality in cultural tourism consumption.
Sichuan's Xichang City has borrowed the Yi minority's fire torch festival to light up ancient city walls with 46 groups of lanterns. The original ecological "Village Big Wedding" and non-heritage carnival have attracted tourists to immerse themselves in the experience, while simultaneously distributing 7.4 million yuan in consumer coupons, triggering a consumption boom. Guangdong's Longkou Tourism Resort has showcased its seven-nation fireworks display, combining fireworks, drones, and water stunts to create an immersive fantasy scene.
Jiangxi Nanchang's "Ganjiang Mingzhu Number" cruise ship has had tourists enjoying the night view, watching a stage play of "The New Pipa Melody", while Anhui's Huangshan Tangmudian Village has been attracting visitors to make wishes and pray for good fortune. The nighttime activity has boosted visitor flows by 30%.
Henan's Sanmenxia Fengguan Pass has presented an immersive scene through a stage show of "The Qin Beacon Cloud" and non-heritage iron flower, combining audiovisual technology to integrate natural ecology with cultural tourism consumption. Xinjiang's Wusu "Beer Town" and trendy night markets have become new landmarks, with the hotel industry experiencing explosive growth, with grilled steamed buns shops making a fortune daily.
Night economy is releasing consumer energy through diverse industries, becoming the "hot" force behind China's cultural tourism market during the summer.
A professional version of Tianyan's data shows that as of now, there are over 1.3 million night economy-related enterprises in China, with approximately 90,000 new registered enterprises in 2025. From a regional distribution perspective, Guizhou Province, Jiangsu Province, and Shandong Province have the largest number of night economy-related enterprises, accounting for more than 42.3 million, or 32.5% of the total.
Moreover, through Tianyan's risk assessment and deep risk analysis, it is found that enterprises related to night economy with judicial cases account for approximately 2.01% of the total.
