Partnership Between Fungroup and Alipay: Small Gains Activate Big Circles
Recently, Fungroup and Alipay held a themed press conference in Shanghai titled "One Touch, One Red Packet" to jointly launch the elevator scene "Touch Once, Get One Red Packet" new ecosystem.
When 3 million Fungroup elevator screens around the city were lit up with blue light, China's urban life was quietly infused with new vitality. Fungroup and Alipay's innovative ecosystem not only reconfigured offline consumer scenarios but also brought technology's warmth to the fingertips of 400 million people every day.
Technological Innovation: Turning Waiting into Harvest
Fungroup, which covers 3 million elevator points and has a user base of 400 million urban mainstream consumers, combined its digital capabilities with Alipay's to create a complete chain from touch to conversion. In elevators across 20 cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, users can unlock their phones and lightly touch the blue circle on Fungroup elevator screens to receive red packets or brand coupons.
According to reports, "Touch Once" fully covers scenarios such as new user acquisition, e-commerce, offline stores, logistics, membership, loyalty rewards, downloads, and more. It accurately matches marketing targets and creates a closed-loop marketing cycle from exposure to action.
This model can quickly penetrate the market, and the key is to provide consumers with simple and secure participation experiences that indirectly pave the way for brands. Users only need to unlock their phones and lightly touch the blue circle on Fungroup elevator screens without scanning codes or inputting information to receive red packets or brand coupons.
Fungroup's founder and chairman, Jiang Nan Chun, told Sina Finance that Fungroup has over 5,000 brand clients. When brands place ads on Fungroup, they can seamlessly connect with users through the "Touch Once" function.
NFC technology gently awakens users' fragmented time:
Simplifying operations creates a delightful experience: no need to scan codes or input information; just lightly touch the blue circle, and transmission begins. Traditional 5-step processes are compressed into "One Touch," making it easy for seniors and technology-savvy individuals to participate.
Safety design builds trust:
Double-condition trigger mechanism (active unlocking + precise proximity) isolates the risk of accidental triggering from the start, ensuring user safety, and promising to compensate users with red packets.
For brands, this is not only a new channel for traffic acquisition but also allows for real-time tracking and dynamic optimization of advertising strategies. For example, based on data from different regions' elevator screens, adjust the face value and intensity of coupons to match local consumption preferences.
The National Advertising Research Institute's director, Ding Junjie, believes that this "ecological innovation" is a qualitative change from passive exposure to active participation, responding to the policy direction of "expanding domestic demand."
Value for Social Harmony: Small Gains Activate Big Circles
Fungroup's founder and chairman, Jiang Nan Chun, emphasizes that aside from the guaranteed red packets and coupons, "Touch Once" will also provide consumers with interactive experiences through gaming mechanisms. The process is fast-paced and smooth, requiring no complex operations.
Beijing office workers use Fungroup's red packets to offset coffee and tea expenses; young families in the community see Fungroup screens displaying "Touch Once" and take advantage of discounts below. Phones are lightly touched against screens, and coupons are redeemed in Alipay wallets. From start to finish, from "seeing" to "acting," it takes less than 30 seconds, demonstrating the innovative impact on social economy.
Firstly, this enables consumers' potential demand to be precisely released. Cash red packets, Taobao flash discounts, and brand coupons convert "latent demand" into "immediate consumption." Second, community economic veins are revitalized. Neighborhood restaurants and small businesses nearby can obtain precise foot traffic through elevator ads.
According to data, Lijun in Shanghai and Hangzhou released a campaign with the slogan "3 yuan red packet + 29 yuan coupon" that combined Fungroup's offline and online promotions. Consumers who received red packets at elevators can buy 5.5 yuan per bottle of Lijun wine for 3 yuan or buy 29 yuan per box of Lijun wine for 10 yuan.
During the campaign, the average daily active rate in elevator screens increased by 65%, with a total of 43,810 people participating. In Hangzhou, the redemption rate was 68.6%, and in Shanghai, the conversion rate was 66.8%. Product sales showed significant growth, and brand recognition among young consumers increased. Marketing costs accurately targeted target audiences, and investment returns were significantly optimized.
Social Harmony: Multiple Parties Collaborate in a Digital Era
Fungroup's partnership with Alipay embodies the deep values of technology for good. For consumers, every day's elevator ride becomes a 5-minute "getting" moment, averaging each interaction with various rewards.
For brands, this is not only a new channel for traffic acquisition but also allows for real-time tracking and dynamic optimization of advertising strategies. For example, based on data from different regions' elevator screens, adjust the face value and intensity of coupons to match local consumption preferences.
Most importantly, public service aspects respond to "expanding domestic demand" policies by gathering scattered needs into scale effects for high-quality economic development.
As the coverage plan progresses, with 100,000 terminals in August and 200,000 terminals in October, urban civilization is redefining itself: when elevator screens' "ding-dong" touch sound forms a network, we witness not only commercial revolution but also an "algorithmic love letter to mortals" – clumsy yet sincere, cold yet warm.