Raymond Automobile Announces Abandonment of Five Major Regions Framework, Han Xi-sheng Appointed Head of Sales Business

Opinion Net News: August 14th, Raymond Automobile held an internal meeting at its Beijing headquarters and announced the abandonment of its "Five Major Regions" sales framework established in March 2025. Instead, the company will directly manage the 23 regional areas across the country from the headquarters, aiming to concentrate resources to support frontline store experts and build a user operation system centered on stores.

This adjustment means that Raymond Automobile will centralize sales decision-making authority back at the headquarters. The original responsible person for each of the five regions, Han Xi-sheng, has been appointed head of sales business, reporting directly to the company's president, Ma Dong-hui. It is understood that Raymond hopes to enhance responsiveness by flattening management and strengthening terminal user experience.

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