Rise of Zhongyi: The Unfolding Story Behind the Printer Consumables Industry
As the largest production base for general printer consumables and parts globally, Zhuhai has earned the reputation as the "World's Print Capital." The general printer consumables industry has undergone over three decades of development, from nothing to something, from small to large, and is the only industry chain that is complete, with upstream and downstream industries fully developed, and occupying a leading position worldwide. This industry has also given rise to global leaders such as Zhongyi.
General Printer Consumables: The Hidden Foundation
General printer consumables, which are produced by third-party brands and compatible with various printers, provide almost daily support for our modern office operations. As the behind-the-scenes foundation for high-frequency printing scenarios in hospitals, schools, government agencies, and banks, these products may not be "high-attention" consumer goods, but they bear multiple severe technical standards for image quality, durability, safety, and environmental protection.
Looking back at the industry's early development, China's general printer consumables industry was trapped in a "limited" predicament. Core technology was blocked, and European-American giants constructed a high-tech barrier to exclude Chinese brands from mainstream markets; the industry foundation was weak, with limited experimental platforms and supply chain breaks, resulting in most domestic companies becoming low-end imitators of original equipment manufacturers. It was under these circumstances that Zhongyi carried the initial intention "to do well one cartridge and make China proud" and embarked on its journey.
Zhongyi: Building System Ability from Zhuhai to the World
At a recent press conference, Zhongyi announced third-party research findings: in 2024, Zhongyi's general printer consumables will be the global market leader. Simultaneously, it presented a set of data verifying its leading position: cumulative sales volume reached 1.68 billion units; the company holds over 6,200 patents, becoming one of the few companies globally that has mastered core technologies for printers, consumables, and chips; and nationwide service network exceeded 2,000 points, establishing a leading user protection system.
This is not an accidental explosion, but a necessary victory resulting from "system ability." For over twenty years, Zhongyi has laid the groundwork for system competition; when the industry generally relies on imported chips, it took the lead in developing specialized chips through independent research and development; continuously refined matching structures and performance for core components such as carbon powder and drum units; and built a nationwide service network and high-efficiency supply chain.
It is precisely this comprehensive system ability that has won the trust of millions of users and sustained market share growth for Zhongyi.
A Beacon, Not a Solo Performance
A Chinese brand atop the global printer consumables industry means more than just the company itself. Whether it is continuous exploration of green printing solutions or driving the construction of carbon-neutral office ecosystems; whether it is pioneering "service as product" new service systems or integrating drum units, chips, and carbon powder into a domestic imaging system – Zhongyi not only stands on top globally but also assumes the responsibility of leading the industry.
Zhongyi's Deputy General Manager, Shu Cheng, stated that in the next five years, Zhongyi will focus on two main themes: "green intelligence" and "controllable safety." It will drive China's consumables industry to undergo three major transformations: from general to high-end scenarios; from product output to standard output upgrades; and from brand leadership to ecosystem cooperation. This indicates that Chinese brands not only can deeply participate in global rules but also can build a comprehensive, self-reliant ability from source innovation to terminal services in technology-intensive fields!
From one cartridge to building a comprehensive system ability for printers, consumables, services, and standards. Zhongyi has spent twenty-five years establishing China's printer consumables brand, and Chinese manufacturing does not need to rely on "low prices" but can stand tall globally through "technology + insight + strategic perseverance." This is Zhongyi's "greatest moment," and it marks the starting point for the general printer consumables industry's transition to a system-brand era.