Skimlinks Partners with ChineseAN to Unlock New Opportunities in Greater China and Global Markets
Hong Kong, July 29, 2025 / PRNewswire / -- Skimlinks, a company under Taboola's umbrella, today announced its commercial partnership with ChineseAN, the leading distribution platform for Southeast Asia and Greater China. The two parties will integrate Skimlinks' strong media resources with ChineseAN's regional advertising network to jointly uncover new revenue growth points, driving market growth.
Starting today, Skimlinks' media partners in mainland China, Hong Kong, and Taiwan can access ChineseAN's global and local brand resources, including Hyatt Hotels, DVF, Philips, Skechers, Tommy Hilfiger, YSL Beauty, Kiehl's, Kerastase, POLO Ralph Lauren, and PUMA.
Skimlinks' Global Partnership Manager Gaurav Arora said: "We are thrilled to partner with ChineseAN to bring more affluent advertising collaborations to our media partners in the region. The new brands will help create more tailored commercial content that resonates with local consumers."
Through Skimlinks' media network, including Yahoo Hong Kong, South China Morning Post, Conde Nast Taiwan, Hearst Taiwan, and Marie Claire Taiwan, ChineseAN's advertisers will gain wider exposure, achieving incremental revenue.
Arora further said: "We are excited to partner with ChineseAN to drive Skimlinks' development in the Greater China and Southeast Asia markets. Currently, our regional partners have successfully transformed commercial content into a vital revenue channel, and through ChineseAN's introduction of more advertising collaborations, we will bring significant growth opportunities to our media partners."
ChineseAN's founder and CEO Joseph Lam said: "At ChineseAN, we believe in building bridges between brands and promotional channels. We integrate cutting-edge tracking technology, intelligent optimization tools, and high-quality reliable media networks to make this vision a reality, continuously delivering high-value leads and real conversion results to our partners. Leveraging our expertise, our customized solutions enable advertisers to reach their target audience efficiently and accurately, while empowering media partners to maximize content value."
This partnership will also enhance data transparency – ChineseAN's brand clients will receive detailed media performance data, including traffic and sales conversion rates for each cooperation channel. By fine-tuning metrics down to individual media outlets (click-through rate, conversion rate, average order value, etc.), brands can make more precise data-driven decisions and optimize alliance marketing strategies.
Lam added: "Over the past 18 years, ChineseAN has built a massive network of brand and promotional channels in Greater China and Southeast Asia. We have always upheld the 'win-win' philosophy, emphasizing deep collaboration and seamless data integration. We are thrilled to partner with Skimlinks, believing that this partnership will help us further expand our international media resource channels, especially for regional media platforms operating within the region."