Special Edition Code Wine by Moutai Sells for 10 Million Yuan, 70th Anniversary Price of 7000 Yuan!

Grandon Times August 13 | According to Blue Whale News, on August 8, Guizhou Moutai (600519) launched a special edition code wine (70th anniversary commemorative) on its platform at a price of 7000 yuan per bottle, with a limited quantity of 25568 bottles. Our investigation found that the product was sold for 9000-15000 yuan per bottle on secondary markets such as Xiaohongshu and Idle Fish, with some special edition code wine lots even selling for 10 million yuan, a whopping 1300% increase over the release price. A wine merchant told us that now many bottles are listed at 10,000 yuan or more to test the market, but actual transactions are not clear-cut. "The commemorative wine needs specific collectors to take it up, ordinary consumers will not buy it just because of the code. Our customers may not necessarily purchase it. The logic behind the current price surge is similar to that of early Moutai products with zodiac signs, such as the 2017 Chicken Moutai which reached a high of 8000 yuan before dropping back down to 2500 yuan."