TCL Electronics (01070.HK) 2025 Mid-Year Global TV Shipments Ranking Stabilized Top Two
Mini LED TV Global Shipments Surge 176.1%
Hong Kong, July 22, 2025 / CISION / — TCL Electronics Holdings Limited ("TCL Electronics" or "the Company", 01070.HK) today announced its global TV shipments data for the first half of 2025. With the continuous deepening of its mid-to-high-end strategy and steady growth in global brand influence, the company's global TV shipments reached 13,466 million units, up 7.6% year-over-year, ranking second globally[1]. Among them, Mini LED TV global shipments surged by 176.1%, ranking first globally [1].
Mid-to-high-end large-size TVs maintain high growth, product structure further optimized
TCL Electronics closely follows the global trend of big-screenization, continuously optimizing its product structure, and maintaining high growth in large-size TV shipments. In the first half of 2025, TCL TV global shipments for screens above 65 inches increased by 29.7%, with a market share rise of 4.8 percentage points to 28.4%[1]; for screens above 75 inches, the increase was 29.7%, with a market share rise of 2.4 percentage points to 14.2%[1]. The average size of TCL TVs globally increased by 1.5 inches to 53.4 inches [1].
At the same time, TCL Electronics has continuously deepened its high-end display technology layout and launched a fourth-generation liquid crystal TV with zero black border, 100% screen display, providing users with an immersive audio-visual experience. In the first half of 2025, TCL Mini LED TV global shipments reached 1.37 million units, up 6.6 percentage points to 10.8%[2]; TCL Quantum Dot TV global shipments increased by 73.7%, reaching 304 million units, with a market share rise of 9.1 percentage points to 24.0% [2].
International market expansion, Chinese market steady growth, regional strategy layout achieves remarkable results
In the international market, the company has continuously strengthened its leadership in global supply chains and channels, further solidifying its globalization brand marketing efforts through high-profile events such as international sports tournaments, exhibitions, e-sports, and video game collaborations, fully releasing the value of its brands and driving TV sales. In the first half of 2025, TCL TV international market shipments increased by 8.7% [1]. Among them, large-size TVs saw rapid growth, with screens above 65 inches increasing by 47.3%, up 5.5 percentage points to 21.0%[2]; screens above 75 inches increased by 57.9%, up 2.5 percentage points to 8.1% [2].
In regional terms, the European market has made significant progress in optimizing channels and further boosting sales of large-size products. In the first half of 2025, TCL brand TV shipments in Europe increased by 13.3%, with screens above 75 inches increasing by 71.7%, and TCL Mini LED TV shipments increasing by 91.0% [2].
In emerging markets, including Asia-Pacific, Latin America, the Middle East, and Africa, the company has further optimized sports marketing matrices and strengthened retail channels. In the first half of 2025, TCL TV shipments in these regions increased by 17.9%, with screens above 65 inches increasing by 45.8%, and screens above 75 inches increasing by 68.4% [2].
In North America, the company has focused on mid-to-high-end strategies and product structure optimization. In the first half of 2025, TCL TV shipments in North America decreased by 7.3%, but product structure improvements were significant. Among them, screens above 65 inches increased by 60.5%, with a market share rise of 13.0 percentage points to 30.7% [2]; screens above 75 inches increased by 43.8%, with a market share rise of 4.7 percentage points to 13.1% [2].
Mini LED TV shipments in North America surged, up 349.6%, with a market share rise of 6.0 percentage points to 7.6% [2]. TCL TV retained its second-place ranking in the US market in terms of sales volume and maintained a strong momentum [3].
In China, TCL Electronics has continued to promote mid-to-high-end products and "TCL+Rabbit" dual-brand strategy breakthroughs. In the first half of 2025, TCL TV shipments in China increased by 3.5%, with TCL brand TV shipments increasing by 10.2% [4]. Large-size TVs maintained their growth momentum, with screens above 65 inches increasing by 11.3%, and a market share rise of 3.9 percentage points to 55.4% [2]; screens above 75 inches increased by 13.2%, and a market share rise of 3.1 percentage points to 36.3% [2].
Benefiting from the national "exchange for new" policy, TCL Mini LED TV shipments surged, up 154.2%, with a market share rise of 12.7 percentage points to 20.9% [5]. During the 618 shopping festival, the company's Mini LED TV total retail sales broke through 270,000 units, ranking first in the industry [6].
In the future, TCL Electronics will continue to focus on its strategy of "brand leadership, global efficiency, technological driving, and vitality", centered around consumer value, persisting with mid-to-high-end development paths, continuously optimizing product combinations, increasing technical inputs and reserves. At the same time, the company will further deepen regional positioning strategies and promote globalization localization processes, aiming to enhance market competitiveness and brand power, accelerating its pace towards a leading position globally [7].
2025 Mid-Year Shipment Data (Unaudited)
2025 First Half
2024 First Half
Large-size Displays — TCL TV Global Shipments
13,464,724 units
12,515,740 units
- 65 inches and above TCL TV Global Shipments Market Share
28.4%
23.6%
- 65 inches and above TCL TV Chinese Market Shipments Market Share
55.4%
51.5%
- 65 inches and above TCL TV International Market Shipments Market Share
21.0%
15.5%
-75 inches and above TCL TV Global Shipments Market Share
14.2%
11.8%
- 75 inches and above TCL TV Chinese Market Shipments Market Share
36.3%
33.2%
- 75 inches and above TCL TV International Market Shipments Market Share
8.1%
5.6%
- TCL Mini LED TV Shipments Market Share
10.8%
4.2%
- TCL Mini LED TV Chinese Market Shipments Market Share
21.2%
8.6%
- TCL Mini LED TV International Market Shipments Market Share
7.7%
2.8%