“The Era of One Million” Opens Up Electric Hybrid Market, Geely Atlas A7 Launches at 8.18 Million Yuan
Geely Atlas series has reached a milestone of one million deliveries, not only recognized by the market for its brand value, but also symbolizes China's new energy vehicle industry breaking through to a higher level. As another major work after reaching one million, Geely Atlas A7 not only carries the mission of solidifying existing advantages, but also shoulders the heavy responsibility of opening up a new blue ocean in electric hybrid markets, exceeding its significance as simply updating a new car.
On August 8th, Geely Atlas's new electric hybrid car, Atlas A7, officially launched, with seven versions available, and a starting price of 8.18 million yuan to 11.78 million yuan. With its body length exceeding 4.9 meters, it can be said that it is in the size range of B-class cars, but at the price level of A-class cars, injecting a "deep-sea bomb" into the fragmented market.
Since its establishment in February 2023, Geely Atlas has achieved a cumulative sales volume of over one million vehicles. Geely Automobile Group CEO Feng Xingyao expressed at the event that by 2025, Geely Atlas aims to achieve an annual sales volume of over one million units with a diversified product matrix, providing high-value products and services for mainstream new energy vehicle users.
For Geely Automobile Group, reaching one million deliveries means it has established a "moat" around its brand, backed by the core strategy of "high-end technology sinking". As Feng Xingyao said, "We don't do low-price competition. We want to break through with technical innovation and design, making users feel that they have gained something beyond their expectations."
Geely Atlas A7 is a precise embodiment of the "high-end technology sinking" advantage. As a new car based on the GEA global intelligent new energy architecture, Geely Atlas A7 continues the core logic of "technological welfare" for the Atlas series, integrating leading technologies such as Ray Power's AI electric hybrid 2.0 and the thousand-mile-long auxiliary driving H3 scheme, with an starting price of 8.18 million yuan, to bring into the mainstream sedan market; upgrade the fuel consumption, super long-wheelbase, etc., further strengthening the "value-for-money" brand label.
In the past, Geely Emperor was a self-owned brand that played the role of a "soloist" in the sedan market. Even with occasional appearances by Geely and Xingyue, they could not shake off the dominance of BYD Qin PLUS, which has taken over the reins as a self-owned sedan brand.
Now, with Geely Atlas A7's 47.26% thermal efficiency, thousand-mile-long auxiliary driving H3 scheme, super long-wheelbase, and starting price of 8.18 million yuan, Geely Automobile Group has officially sounded the call for a counterattack in the sedan market. Data shows that Geely Atlas A7 sold over 10,000 units within 24 hours of its launch, becoming an unstoppable dark horse in the sedan market.
As the first car based on the GEA global intelligent new energy architecture, Geely Atlas A7 is equipped with Ray Power's AI electric hybrid 2.0, integrating thermal efficiency of 47.26% and a dedicated engine for electric hybrids, as well as the "starlight" AI cloud power scheme, CLTC mode fuel consumption of 2.67L, leading the way for electric hybrid cars to enter the era of 2L fuel consumption. The new car has a comprehensive driving range of over 2100 kilometers, with a maximum charging power of 37kW and a 30-80% charging time of 18 minutes.
Geely Atlas A7 inherits Geely's safety genes, with the GEA global intelligent new energy architecture featuring oil, electric, and smoke separation design, ensuring the original safety of the entire vehicle. The car is equipped with a God shield battery safety system, which has undergone over 100 comprehensive scenario extreme tests to achieve eight certifications for fire resistance, water immersion, and explosion prevention.
"Safety is Geely's first attribute and priority. Safety not only meets standards but also exceeds them." Feng Xingyao said. Only by having an original new energy architecture can it redesign the standard from the bottom up, and only by achieving complete separation of oil and electric routes can it completely solve the safety problem of "oil-electric coexistence"."
In terms of intelligence, Geely Atlas A7 is equipped with a thousand-mile-long auxiliary driving H3 scheme, featuring 11 high-definition cameras, three millimeter-wave radars, and 12 ultrasonic radars, as well as a 20 million-level mainstream big calculation chip + high-sensitivity hardware combination. This supports high-speed NOA leading navigation and APA automatic parking functions.
Geely Atlas A7 is equipped with a new Geely Flyme Auto intelligent cockpit, based on the comprehensive calculation power of 23.5 EFLOPS, and features a new interactive smart body that supports voice control and a high-definition display. The car also features Highcar's full-coverage hand-car connection system.
In terms of exterior design, Geely Atlas A7 is characterized by its "Geely ripple" one-piece grille front lights and "rising sun" through-the-rear lights, exuding a sense of Chinese elegance. The car features 21 aerodynamic reduction designs, reducing the overall wind resistance to Cd0.229. Additionally, the new car offers six color options: Lapis Lazuli Blue, Obsidian Black, Cerulean White, Frosty Silver, Smoke Gray, and Celestial Blue.
