Think Different: Ideal CEO Li Xing Says New Car Series "Low-Cost, High-End" Because They're All About "Thinking Out of the Box"

Sina Tech News August 15, Ideal Group CEO Li Xing wrote that most of Ideal's new car series are "low-cost, high-end", because they're all about "thinking out of the box".

Li Xing said that every time Ideal releases a new car series, such as Ideal ONE, Ideal L9, Ideal MEGA, and Ideal i8, it's basically questioning the conventional approach. This is because Ideal understands users' needs and provides corresponding solutions, which are indeed different from what others think. Li Xing also expressed his confidence that as people experience more of Ideal i8 after delivery, its reputation and NPS will only get better.