Unity Unveils New Engine Technology Route, Synchronizing with China and Global Markets
August 4, 2025, Shanghai / PRNewswire / -- At the 22nd China Digital Entertainment Expo & Conference (ChinaJoy), Unity China officially unveiled its new engine technology route. As a game engine specifically designed for the Chinese market, Unity has experienced rapid growth in China over the past year, with download volume reaching 400,000, monthly active developers nearing 30,000, and application downloads exceeding 13 million.
This latest release of technology roadmap clearly outlines three strategic directions: "Global Technology Synchronization, Native Innovation for China, and True Cross-Platform Development," aiming to address key technical pain points faced by Chinese developers in upgrading game quality, adapting to multiple platforms, and exploring new markets.
Unity China CEO Zhang Junbo
Focusing on Technological Breakthroughs to Create Competitive Advantages
In response to the pressing demand for high-quality content in the Chinese gaming market, Unity has achieved numerous breakthroughs in rendering technology. In the second half of this year, Unity will align its global version's core rendering functions with China's, including GPU rendering optimization, cross-platform supersampling, advanced rendering pathways, and adaptive lighting. Additionally, two unique technologies will be launched: real-time dynamic global illumination and parallel rendering. The former achieves visual effects similar to those of global illumination tracking, while the latter fully utilizes modern multi-core CPU computing capabilities to effectively reduce frame rate and power consumption.
In terms of cross-platform development, Unity supports unified development for small games, mobile devices, Huawei, PC platforms, and more. It also plans to release a cross-platform HDRP high-definition rendering pipeline, accompanied by a GPU-driven pipeline that adapts to all platforms. This will further lower the barrier for 3A game development.
Unity China CEO Zhang Junbo said: "The unique demands of the Chinese gaming market are becoming global trends. The growth of small games from zero to $400 billion, the expansion of Huawei systems globally, and the widespread adoption of new energy cars with intelligent seating systems all require specialized technical support. Unity's mission is to provide developers with the most suitable tools to help them establish a first-mover advantage in these new tracks and replicate their success globally."
Looking at the Global Ecosystem, Building Comprehensive Platform Coverage
As the foundation of small games technology, Unity supports the development of over 1,490 small games, including "Infinite Winter" and "Grasp the Big Goose." Unity's optimization in this area has enabled heavy-duty MMOs like "Curse of the Gods" to successfully miniaturize their games, demonstrating the limitless possibilities of this format.
Currently, Unity has completed comprehensive platform coverage for all major small game platforms, including WeChat, Douyin, Fasthand, and TapTap. This allows developers to achieve full-channel distribution through a single codebase.
"Infinite Winter" for Huawei nears release
Given the rapid proliferation of Huawei systems, Unity has established a comprehensive development toolchain for developers. For overseas developers, Unity has become the most mature solution for entering the Huawei ecosystem, helping them grasp new business opportunities while connecting global developers with China's innovative ecosystem.
Laying out New Tracks, Expanding Industry Growth Boundaries
Unity China is building a comprehensive industry chain empowerment system covering technology research and development, game publishing, and new track exploration. Its mission is to drive the overall development of China's gaming industry ecosystem. In terms of technological empowerment, Unity will soon release new animation systems and particle systems, as well as continue to enhance usability and toolchains, launching features like Game Framework and Gameplay components that can be used out-of-the-box, helping developers reduce costs and improve efficiency.
Game publishing services are an important part of Unity China's industry chain layout, differing from traditional channel integration models. Unity has established a comprehensive lifecycle support system covering technology optimization, data analysis, precise broadcasting, and version iteration. Successful cases like "Fantasy Realm" and "Survival Island" demonstrate the effectiveness of this new type of publishing model in helping small teams stand out in a competitive market environment.
Unity China game publishing signing game
In terms of exploring new tracks, Unity has established a car game center dedicated to the future market. With the maturity of autonomous driving technology, passenger entertainment demands will explode, and in-car screens may become the "fourth screen" after TV, PC, and mobile devices, with an expected growth potential of over $1 trillion within three years. Unity is working closely with top ten new energy car companies to explore the capabilities of engine rendering for car-HMI.
Unity at the 2025 Shanghai International Auto Show
Redrawing the Global Game Development Order
From car-HMI to small games, from Huawei systems to cross-platform development, Unity is transforming individual "Chinese demands" into "global trends." As international manufacturers begin exploring lightweight gaming, Chinese developers have already accumulated mature experience in the $400 billion small game market; when international car companies seek intelligent seating solutions, they find that the best choice comes from China; and as Huawei systems go global, overseas developers must use Unity to enter this ecosystem.
These seemingly independent technological breakthroughs are converging into an irreversible industry trend – those who first meet Chinese market demands are becoming the new standard for defining global game development. Unity's success path shows that understanding and grasping Chinese market technical requirements will be the key to winning in the global competition, and Unity is accelerating this process.