Will "0 yuan shopping" come to an end? Just now, three major food delivery platforms spoke out simultaneously
【River Financial Cube Reporter Chen Wei】On August 1st in the morning, Meituan, JD Logistics, Taobao Flash Buy, and Ele.me released statements one after another, pledging to "standardize promotional activities" and propose multiple measures to restrict subsidies, including standardizing promotional behaviors, reasonably planning the release of subsidies, not engaging in irrational promotional activities, and not selling goods and services at prices significantly lower than their costs.
On August 1st, Taobao Flash Buy and Ele.me jointly released a statement, stating that they would resolutely resist vicious competition and promote co-win through cooperation. They emphasized the need to plan subsidies based on consumer and merchant needs, resolutely resist vicious competition, and continuously improve service quality.
Meanwhile, Meituan published a post titled "Prosperous Industry Ecosystem" on its official website and WeChat account, stating that it would not offer subsidies significantly lower than the cost price of goods or services, and would not force merchants to participate in subsidies to ensure the fairness of promotional activities.
JD Logistics also stated that it would standardize subsidy behavior, resist vicious competition, and improve service quality.
The simultaneous statements from the three platforms may be derived from the policy extension of last round's negotiations. On July 18th, the State Administration for Market Regulation released a statement stating that it had negotiated with relevant food delivery platforms, requiring them to further standardize promotional activities, participate reasonably in competition, and promote the healthy development of the catering service industry.
After the negotiations, the marketing efforts of all three platforms have been reduced to some extent, but large-scale subsidies such as "0 yuan shopping", "1 yuan shopping", and "no-fare coupons" are still being implemented, although their promotion intensity has decreased.
Next week will see the Mid-Autumn Festival, which is an important period for food delivery platforms to promote sales. Before the "Mid-Autumn War", the three major food delivery platforms spoke out simultaneously, and the industry's demonstration effect is evident.
Editor-in-Chief: Li Wenyu | Proofreader: Zhang Yipeng | Auditor: Li Zhen | Supervisor: Guqin