Xiaomi Group President Lu Weibing: Xiaomi phones surpass Apple to rank second in European market, high-endization will be our core strategy! Samsung ranks first with 31%, Lenovo and Realme ranking fourth and fifth

Xiaomi's mobile phone department president, Xiaomi brand manager Lu Weibing posted on August 5th that Xiaomi phones rank second in the European market. In the next step, high-endization will be Xiaomi's core strategy in the European market.

The data he shared shows that Xiaomi grew by 11% in the second quarter of 2025 in the European market and took a 23% market share. Apple's market share decreased by 4% in the second quarter, allowing Xiaomi to surpass it and rank third.

Samsung ranks first with a 31% market share. Lenovo and Realme ranked fourth and fifth, respectively, with market shares of 5% and 4%.