Xiaomi Unveils "Human-Car-House Ecosystem" Strategy, Showcasing Multiple New Products at 2025 ChinaJoy

TechNews August 1st, 2025 - The 22nd China International Digital Entertainment Exhibition (ChinaJoy) officially opened in Shanghai's Pudong New Area. Xiaomi company set up an immersive smart life experience zone at the N5 pavilion, with the core theme of "Human-Car-House Ecosystem".

This time, Xiaomi's exhibition theme is "putting people at the center and building a 'Human-Car-House Ecosystem'", aiming to showcase the integration of smart terminals through Xiaomi's MIUI OS, demonstrating the company's achievements in deep fusion and ecological construction across human, car, and home fields. The exhibition area covers 820 square meters, divided into three main sections: the automotive display experience zone, personal mobile computing center, and scenario display zone.

The automotive region mainly showcased Xiaomi SU7 Ultra Racing Professional Edition, Xiaomi YU7 Max Pearl Green, and Xiaomi SU7 Max Molten Orange. Among them, Xiaomi YU7 is the brand's first luxury high-performance SUV, which was officially released in June this year.

In the personal mobile computing zone, Xiaomi displayed Xiaomi 15 series, MIX Flip 2 foldable screen phone, MIX Fold 4 foldable screen phone, Redmi K80 series, and Redmi Turbo series of intelligent terminal devices. Wearable device products include Xiaomi Watch S4 smartwatch, Mi Band 10, and Xiaomi Open-Earphone Pro. The scenario display zone also showcased innovative design Mi AI glasses.

The scenario display zone presented through four scenarios: reading space, intelligent living room, creative space, and fitness space, showcasing a variety of AIoT products including air conditioners, refrigerators, smart TVs, robot vacuum cleaners, projectors, and smart door locks. These devices rely on Xiaomi's MIUI OS system to achieve cross-device intelligence connectivity and coordination.

During the exhibition, Xiaomi set up interactive areas where visitors can receive customized drinks and snowcones by completing five regional check-in tasks to get interactive souvenirs. This exhibition concentratedly presented Xiaomi's ecological integration achievements in the fields of smartphones, smart cars, and home automation.