Amazon Web Services: AI Revolutionizes Game Development, Letting Developers Focus on "Fun"
On August 1st, the 22nd China International Digital Interactive Entertainment Exhibition (2025 ChinaJoy) officially opened, with "overseas" and "artificial intelligence (AI)" remaining the core topics of concern for major manufacturers.
"The game industry is the earliest to go overseas, without exception." Amazon Web Services (AWS) China Region Business Group General Manager Li Jian said confidently in an interview with Every Day Economic News.
He also noted that AI has brought the most intuitive changes to content production. "Originally, it required a lot of manual labor for artwork and design, but now, with AI assistance, it can achieve a significant degree of efficiency." Li Jian explained that AI-generated materials have met many scenario requirements, reducing the creative threshold for small teams and allowing large companies to invest more manpower in creative design.
Code generation is another breakthrough point where AI has revolutionized the industry. "Currently, about 30% of code is generated by AI, which was unimaginable a few years ago." Li Jian gave this data, which reflected a qualitative change in development efficiency.