Anchor Innovation Chooses Amazon Cloud Technology to Leverage Generative AI for Efficiency and Accelerated Product Innovation

Beijing, July 22, 2025 / Xinhua News Agency / -- Global renowned smart hardware technology brand Anchor Innovation has chosen Amazon cloud technology's generative AI services to comprehensively empower its internal R&D, marketing services, and AI capabilities platform for intelligentization upgrades, boosting operational efficiency and creating more revolutionary products. Currently, with the help of Amazon Bedrock and Amazon Q Developer, Anchor Innovation's AI code adoption rate has exceeded 50%, significantly improving coding efficiency; through Amazon Connect, a smart customer service system was built, with an AI resolution rate exceeding 70% for customer service requests, providing consumers with a more efficient and intelligent experience.

Anchor Innovation focuses on the design, development, and sales of smart accessories and hardware, covering over 140 countries and regions, with 2 billion users. As generative AI scenarios and applications rapidly take shape, AI development is witnessing the explosion of Agentic AI technology. Anchor Innovation considers "intelligentization" as its future core competitiveness, starting a "full-scale embrace of AI" strategy in 2023, driven by user experience and business scenarios, committed to applying AI technology to product innovation and internal efficiency enhancement.

In terms of internal R&D, Anchor Innovation applies Amazon cloud technology's generative AI services to significantly boost R&D efficiency and product quality. Through Amazon Bedrock, Anchor Innovation accesses the Anthropic Claude model, developing smart bodies for different application scenarios, including requirement generation, product documentation, customer voice (VOC) insights, code review, AI operations, etc., accelerating AI application deployment. With Amazon Q Developer's assistance, developers at Anchor Innovation can simplify time-consuming coding work and improve code quality, with a code adoption rate exceeding 50%, enhancing development efficiency.

In the marketing services domain, based on Amazon Connect, Anchor Innovation builds personalized smart customer service systems that seamlessly integrate AI services, responding to user demands in natural language dialogue, reducing human customer service operation pressure, and further optimizing user experience. Anchor Innovation uses Amazon SageMaker for its self-developed intelligent advertising system, training and scheduling AI models, providing a fully managed machine learning service capability that integrates all components for machine learning, assisting Anchor Innovation in completing model optimization, training, data cleansing, etc., processes at lower costs and shorter timescales.

In the AI capabilities platform domain, Anchor Innovation builds an enterprise-level AI capabilities foundation, "AIME Platform," empowering marketing, services, supply chain, and other internal personnel to easily construct AI tools, solve business pain points, and improve work efficiency. Today, "AIME Platform" has integrated with multiple mainstream large language models, with over 300 active AI smart bodies, based on which AI applications have exceeded one million times, enabling Anchor Innovation's internal personnel from different positions to achieve intelligentized office automation.

Amazon cloud technology and Anchor Innovation have collaborated for a long time, dating back to 2017 when Amazon cloud technology helped Anchor Innovation develop into a data-driven enterprise. For example, based on Amazon cloud technology's computing, storage, container, etc., products and services, Anchor Innovation was provided with underlying infrastructure, completing the core enterprise resource planning system (ERP) and surrounding systems in half a year. In addition, Anchor Innovation leveraged Amazon cloud technology's database and analysis products and services to build data analysis systems, rapidly expanding overseas business.

CIO of Anchor Innovation Technology Co., Ltd., Gong Yin, said: "Amazon cloud technology has always been our reliable partner. Based on its global infrastructure, full-stack generative AI technology, leading security compliance capabilities, etc., we can comprehensively embrace AI from strategy to R&D, achieving rapid expansion in the global market. In the future, we look forward to continuing close cooperation with Amazon cloud technology, driving business scenarios innovation, and upgrading products with AI, providing users with better product experiences."

General Manager of Amazon Cloud Technology China Region Industry Cluster, Tian Feng, said: "We are now in an era where AI is accelerating innovation. High-efficiency innovative companies will have the opportunity to significantly improve customer experience and revolutionize business models. We are very happy to help Anchor Innovation deeply apply generative AI technology in building underlying platforms, marketing services, R&D lifecycle, etc., empowering business intelligence upgrades. Looking ahead, we look forward to continuing close cooperation with Anchor Innovation, helping it seize the new opportunities brought by Agentic AI, and providing global consumers with more innovative products."